Learn 'The Story Behind the McFly Jacket' & its Creative Process
Matt Ho — September 21, 2011 — Pop Culture
As a part of a campaign to get more notice for the Nike MAG 2011 (Air McFly), Nike has released 'The Story Behind the McFly Jacket' video that discusses how Marty's attire came to be.
As a refresher, Marty wore a futuristic jacket in Back to the Future II, which had the ability to adjust to the body it's on and its own automated drying system. In 'The Story Behind the McFly Jacket,' the VP of Nike Design and Innovation Tinker Hatfield discusses the creative process that went into the now iconic outerwear. The idea was to make a jacket that was less sporty, less performance oriented and more aesthetically pleasing in the futuristic sense. Like many fans of the franchise, I pray that Nike will put this on sale -- along with a functioning hoverboard.
As a refresher, Marty wore a futuristic jacket in Back to the Future II, which had the ability to adjust to the body it's on and its own automated drying system. In 'The Story Behind the McFly Jacket,' the VP of Nike Design and Innovation Tinker Hatfield discusses the creative process that went into the now iconic outerwear. The idea was to make a jacket that was less sporty, less performance oriented and more aesthetically pleasing in the futuristic sense. Like many fans of the franchise, I pray that Nike will put this on sale -- along with a functioning hoverboard.
Trend Themes
1. Futuristic Fashion - Disruptive innovation opportunity: Develop clothing with advanced technology that adjusts to the wearer's body and has automated features like a drying system.
2. Aesthetically Pleasing Apparel - Disruptive innovation opportunity: Create clothing that focuses on futuristic aesthetics rather than solely performance, appealing to individuals seeking fashion-forward designs.
3. Nostalgic Fashion Revival - Disruptive innovation opportunity: Tap into the nostalgia market by reimagining iconic outerwear from beloved pop culture to resonate with consumers seeking sentimental fashion items.
Industry Implications
1. Fashion Technology - Disruptive innovation opportunity: Combine fashion and technology to develop smart clothing that enhances the wearer's experience and offers advanced features.
2. Apparel Design - Disruptive innovation opportunity: Rethink traditional apparel design by incorporating futuristic elements and aesthetics to create unique and visually appealing clothing.
3. Entertainment Fashion Collaboration - Disruptive innovation opportunity: Collaborate with popular entertainment franchises to create limited edition fashion collections that capture the essence of iconic characters and moments.
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