The Standard's Stowaway Program is Encouraging Longer Visits
Ellen Smith — January 26, 2018 — Art & Design
References: standardhotels & psfk
The growing demand for peer-to-peer rentals have forced the hotel industry to adjust its offerings to compete with the likes of Airbnb, which is why the Standard's Stowaway program is enticing guests to stay for a week or more with special services.
Now, guests staying at one of The Standard's five locations -- Downtown L.A., Hollywood, Miami, High Line or East Village -- for more than seven days will be met with "a feeling of home comfort" through a variety of new and luxurious offerings. Some of these services and perks include a personal concierge and prioritized restaurant reservations. In addition, The Standard is attempting to compete with the prices offered through Airbnb by providing guests with a 40% discount on rooms for longer stays.
Now, guests staying at one of The Standard's five locations -- Downtown L.A., Hollywood, Miami, High Line or East Village -- for more than seven days will be met with "a feeling of home comfort" through a variety of new and luxurious offerings. Some of these services and perks include a personal concierge and prioritized restaurant reservations. In addition, The Standard is attempting to compete with the prices offered through Airbnb by providing guests with a 40% discount on rooms for longer stays.
Trend Themes
1. Boutique Hotel Movement - The growing demand for unique hotel experiences is an opportunity for hotels to offer specialized services to compete with peer-to-peer rental services.
2. Long-stay Incentives - Hotels can increase revenue by offering discounts and special services to guests who stay for over a week.
3. Personalized Service - The trend towards personalized service in the hotel industry can be seen through programs like The Standard's Stowaway, providing guests with a personal concierge and prioritized restaurant reservations.
Industry Implications
1. Hospitality - Hotels can compete with peer-to-peer rental services by offering unique amenities and personalized experiences.
2. Travel - The growing demand for unique and personalized travel experiences is an opportunity for the hospitality industry to innovate and offer specialized services.
3. Concierge Services - The trend towards personalized service in the hotel industry can be seen through programs like The Standard's Stowaway, providing guests with a personal concierge and prioritized restaurant reservations.
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