Foot Locker's 'The Sneaker Rescue' Game is Vintage and Awesome
Kamal Musharbash — January 13, 2011 — Marketing
References: footlocker.eu & adverblog
Words cannot express how insane people are going over Foot Locker's 'The Sneaker Rescue' online game. Channeling the essence of vintage Atari games, this fun endeavor enables the user to pick from four different types of shoes as they fly through space, killing bad guys and collecting points.
From featuring classic white-tipped Chucks to Nike Shox, the choices in shoes are a tad limited; however, the fun of this game definitely makes up for this lack in variety. 'The Sneaker Rescue' promises fun and is also a great branding effort for Foot Locker and its footwear compadres.
From featuring classic white-tipped Chucks to Nike Shox, the choices in shoes are a tad limited; however, the fun of this game definitely makes up for this lack in variety. 'The Sneaker Rescue' promises fun and is also a great branding effort for Foot Locker and its footwear compadres.
Trend Themes
1. Retro Gaming - Opportunity for companies to create nostalgic gaming experiences using vintage graphics and gameplay.
2. Branded Gamification - Opportunity for brands in various industries to leverage gamification as a marketing tool to engage and interact with their target audience.
3. Limited Edition Sneakers - Opportunity for sneaker brands to create limited edition collections that generate excitement and demand among sneaker enthusiasts.
Industry Implications
1. Video Game Development - Disruptive innovation opportunities in creating retro-inspired video games that captivate gamers with nostalgic experiences.
2. Marketing and Advertising - Disruptive innovation opportunities in implementing gamification strategies as part of marketing campaigns to enhance brand awareness and customer engagement.
3. Footwear Industry - Disruptive innovation opportunities in releasing limited edition sneakers that tap into the enthusiasm of sneaker enthusiasts, driving sales and brand loyalty.
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