'The Shelly' is a 28-Inch Lobster Roll That's Made for Seafood Lovers
Katherine Pendrill — May 17, 2019 — Lifestyle
While New York City is home to a lot of supersized food options, 'The Shelly' may top them all. Measuring more than two feet in length, this massive lobster roll contains more of the creamy crustacean than you've ever seen before.
The Shelly is the work of North River Lobster Company, which is a three-story yacht docked on the west side of Manhattan. The dish itself is a 28-inch long sandwich made from fresh lobster meat, Old Bay mayo, and plenty of butter. The whole thing costs a hefty $99, but when split with a crowd, it's not a bad deal for some fresh lobster.
With summer on the way, this supersized lobster roll is the ultimate dock-side meal.
Image Credit: North River Lobster Company.
The Shelly is the work of North River Lobster Company, which is a three-story yacht docked on the west side of Manhattan. The dish itself is a 28-inch long sandwich made from fresh lobster meat, Old Bay mayo, and plenty of butter. The whole thing costs a hefty $99, but when split with a crowd, it's not a bad deal for some fresh lobster.
With summer on the way, this supersized lobster roll is the ultimate dock-side meal.
Image Credit: North River Lobster Company.
Trend Themes
1. Supersized Food - The trend of supersized food options continues to grow, providing opportunities for innovative creations that push the boundaries of traditional portions.
2. Luxury Dining Experiences - Luxury dining experiences, such as extravagant seafood dishes, offer a unique selling point for high-end restaurants and yacht companies looking to cater to discerning customers.
3. Group Sharing Meals - The rise of group sharing meals presents an opportunity for businesses to create large, indulgent dishes that can be split among friends or family, enhancing social dining experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of supersized food options by creating innovative dishes that attract novelty-seeking customers.
2. Hospitality and Tourism - The hospitality and tourism industry can leverage luxury dining experiences, such as serving massive lobster rolls on yachts, to enhance guest satisfaction and differentiate their offerings.
3. Restaurant and Catering - Restaurants and catering companies can tap into the demand for group sharing meals by developing menu items that are large, shareable, and provide an element of novelty and indulgence.
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