Digital Salvation Army Kettles Endorsed by Jonas Brothers
Dana Coleman — November 19, 2008 — Social Good
References: give.salvationarmyusa.org
You know those red kettles that old guys stand next to and ring bells at during the holidays? Well, they’ve gone virtual (the kettles - not the old men).
And to kick off the digital Salvation Army campaign, they’ve enlisted the help of the Jonas Brothers. It’s a way to feel good about donating to a cause by getting OTHERS to donate for you.
Send a link to your virtual kettle and ask friends and family to chip in a buck or two. Before you know it, a buck or two from Uncle Fred and Aunt Pam turns into a buck or two from Nana and Poppy. And tada - your little red bucket is filled to the brim.
Plus, it’s competitive. The site keeps track of which individual or team has the most donations. So, if your office wants to get all competitive in an arena other than the ping pong table, here’s your chance.
And as an added holiday-feel-good-bonus, you get to help thousands of people in need.
Check out the link to start an individual or team kettle. Plus, get widgets to embed in blogs and spread the word.
And to kick off the digital Salvation Army campaign, they’ve enlisted the help of the Jonas Brothers. It’s a way to feel good about donating to a cause by getting OTHERS to donate for you.
Send a link to your virtual kettle and ask friends and family to chip in a buck or two. Before you know it, a buck or two from Uncle Fred and Aunt Pam turns into a buck or two from Nana and Poppy. And tada - your little red bucket is filled to the brim.
Plus, it’s competitive. The site keeps track of which individual or team has the most donations. So, if your office wants to get all competitive in an arena other than the ping pong table, here’s your chance.
And as an added holiday-feel-good-bonus, you get to help thousands of people in need.
Check out the link to start an individual or team kettle. Plus, get widgets to embed in blogs and spread the word.
Trend Themes
1. Virtual Charity Kettles - Disruptive Innovation Opportunity: Develop virtual charity platforms that leverage social networks to amplify the reach of donations.
2. Digital Fundraising Campaigns - Disruptive Innovation Opportunity: Create digital fundraising campaigns that utilize influencers or celebrities to encourage donations.
3. Competitive Donation Tracking - Disruptive Innovation Opportunity: Build competitive donation tracking systems that foster friendly competition and engagement among donors.
Industry Implications
1. Nonprofit Organizations - Disruptive Innovation Opportunity: Nonprofit organizations can embrace virtual charity kettles as a way to modernize their fundraising efforts and expand their donor base.
2. Social Media Platforms - Disruptive Innovation Opportunity: Social media platforms can integrate virtual charity kettle features to facilitate seamless donation experiences and encourage users to make a difference.
3. Celebrity Endorsements - Disruptive Innovation Opportunity: Industries that focus on celebrity endorsements can capitalize on the use of influencers to promote digital fundraising campaigns for charities.
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