Goldbelly is Selling the Rock French Toast After the Meal Went Viral
Katherine Pendrill — July 24, 2022 — Lifestyle
Goldbelly is making your wildest breakfast dreams come true with a new dish dubbed The Rock French Toast.
Back in 2020, Dwayne "The Rock" Johnson shared a video of a jaw-dropping four-inch-thick French toast dish. The towering toast was topped with peanut butter, as well as whipped cream and maple syrup infused with The Rock's Teremana tequila. Now, Goldbelly has taken this viral moment and brought the extra-thick French toast to life. The Rock French Toast as Goldbelly is calling it, consists of a 5-inch-thick, fresh-baked, hand-braided piece of brioche that you can dunk into a cinnamon-spice custard. Then, fry the whole thing up and top it with garnishes like Signature Peanut Butter Coconut Maple Syrup, Vanilla Bean Whipped Cream, and Oven Toasted Coconut Chips. All components are packaged separately as a kind of DIY kit, so you can prepare the French toast fresh when the mood (and appetite) stikes.
Image Credit: Goldbelly
Back in 2020, Dwayne "The Rock" Johnson shared a video of a jaw-dropping four-inch-thick French toast dish. The towering toast was topped with peanut butter, as well as whipped cream and maple syrup infused with The Rock's Teremana tequila. Now, Goldbelly has taken this viral moment and brought the extra-thick French toast to life. The Rock French Toast as Goldbelly is calling it, consists of a 5-inch-thick, fresh-baked, hand-braided piece of brioche that you can dunk into a cinnamon-spice custard. Then, fry the whole thing up and top it with garnishes like Signature Peanut Butter Coconut Maple Syrup, Vanilla Bean Whipped Cream, and Oven Toasted Coconut Chips. All components are packaged separately as a kind of DIY kit, so you can prepare the French toast fresh when the mood (and appetite) stikes.
Image Credit: Goldbelly
Trend Themes
1. Thick Food Trend - There is a growing trend in creating and promoting extra-thick food dishes that can be marketed as a unique and indulgent experience.
2. DIY Meal Kits - DIY meal kits are becoming increasingly popular as people look for at-home culinary experiences that are easy to prepare and offer high-quality ingredients.
3. Celebrity-inspired Dishes - Celebrity-inspired dishes, like The Rock French Toast, are gaining popularity as consumers look for unique and exciting culinary experiences that connect them with their favorite celebrities.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to capitalize on the thick food trend by developing and marketing unique and indulgent dishes that can be shared on social media.
2. Meal Kit Delivery Services - Meal kit delivery services can leverage the popularity of DIY meal kits by creating unique culinary experiences, like The Rock French Toast kit, that deliver high-quality ingredients and easy-to-follow instructions.
3. Celebrity Marketing - The rise of celebrity-inspired dishes presents an opportunity for brands to leverage the power of celebrity marketing to create unique culinary products and experiences that appeal to consumers' love of their favorite stars.
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