The Pure Collection by Frédéric Fekkai is 95% Naturally Derived
Laura McQuarrie — September 20, 2019 — Fashion
References: theonebyfekkai & cew.org
The Pure Collection by Frédéric Fekkai is a three-piece collection of luxury haircare products with ingredients that are 95% naturally derived ingredients and 100% fragranced by nature. The collection includes a non-stripping gentle shampoo, a moisture-replenishing conditioner and an ultra-fine shine mist that also offers heat and UV protection.
The collection of clean haircare products is formulated without sulfates, parabens, silicones and phthalates, and favors ingredients like soothing aloe vera, hydrolyzed quinoa protein, jojoba oil, avocado oil, shea butter, rice extract and antioxidant-rich edelweiss extract.
While The Pure Shampoo is sold in a bottle with a cap, The Pure Conditioner was intentionally packaged in a tube so that it can be differentiated from the other in-shower product for ease of use.
The collection of clean haircare products is formulated without sulfates, parabens, silicones and phthalates, and favors ingredients like soothing aloe vera, hydrolyzed quinoa protein, jojoba oil, avocado oil, shea butter, rice extract and antioxidant-rich edelweiss extract.
While The Pure Shampoo is sold in a bottle with a cap, The Pure Conditioner was intentionally packaged in a tube so that it can be differentiated from the other in-shower product for ease of use.
Trend Themes
1. Clean Haircare - Opportunity for brands to develop haircare products with natural and non-toxic ingredients.
2. Naturally Derived - Growing demand for beauty products that are made with natural ingredients.
3. Eco-friendly Packaging - The use of sustainable packaging materials can be a disruptive innovation in the haircare industry.
Industry Implications
1. Beauty - The beauty industry can tap into the clean haircare trend by offering natural and eco-friendly hair products.
2. Personal Care - There is a growing market for personal care products that are made with naturally derived ingredients.
3. Packaging - Opportunity for environmentally conscious packaging companies to create sustainable packaging solutions for the haircare industry.
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