The Plant Gallery Boasts an Instagram-Friendly Business Model
Jana Pijak — July 14, 2016 — Lifestyle
References: theplantgallery.au & buro247.au
The Plant Gallery is a newly opened Australian restaurant that follows an Instagram-friendly business model. The venue was founded by chef David Ortega who curated its menu based on his travels to Peru.
Located in the heart of Sydney's Bondi beach suburb, the restaurant specializes in plant-based, vegan dishes that are not only nutritious but also photogenic. In addition to an elegantly designed interior, The Plant Gallery is also home to health-conscious menu items that are a favorite among Sydney's lifestyle blogger crowd.
Notable menu items include zucchini mushroom dishes and edamame and seaweed plates with sides ranging from pink cauliflower rice to goji berries and yuzy dressing. Appealing to a crowd that seeks nutrition while enjoying experiential dining, The Plant Gallery is forward-thinking thanks to a business model that targets a social media-savvy audience.
Located in the heart of Sydney's Bondi beach suburb, the restaurant specializes in plant-based, vegan dishes that are not only nutritious but also photogenic. In addition to an elegantly designed interior, The Plant Gallery is also home to health-conscious menu items that are a favorite among Sydney's lifestyle blogger crowd.
Notable menu items include zucchini mushroom dishes and edamame and seaweed plates with sides ranging from pink cauliflower rice to goji berries and yuzy dressing. Appealing to a crowd that seeks nutrition while enjoying experiential dining, The Plant Gallery is forward-thinking thanks to a business model that targets a social media-savvy audience.
Trend Themes
1. Instagram-friendly Restaurants - Opportunity for restaurants to design aesthetically pleasing spaces and menu items specifically for social media sharing.
2. Plant-based Cuisine - Potential for new vegan eateries and food products that cater to the increasing demand for plant-based options.
3. Lifestyle Blogger Marketing - Opportunity to collaborate with popular lifestyle bloggers to promote health-conscious menu items and attract a wider audience.
Industry Implications
1. Hospitality - Hospitality industry can capitalize on the trend of Instagram-friendly restaurants by creating visually appealing spaces and menu offerings.
2. Plant-based Food - Food industry can develop new plant-based food products to meet the growing demand for vegan options.
3. Digital Marketing - Digital marketing agencies can work with restaurants to develop strategic collaborations with lifestyle bloggers to promote healthy dining experiences.
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