Newcastle's 'The Attic' Promises a Refund If You Leave the Bar Sober
Jacqueline Parrish — October 13, 2009 — Marketing
If prizes were given for interesting bar promotions, Newcastle's The Attic would be taking top prize in both the innovation and 'WTF?!' categories.
The promotion for Newcastle's The Attic bar in England promises to give patrons a full refund on their Tuesday nights known as 'Trashed' which has “one simple aim:” a wholehearted dedication to getting revellers “bolloxed, twatted, smashed, nailed, battered, done-in and, well, proper f*cking trashed.” The club night boasts that “If you’re legal to drive at 3 AM, we’ll refund your entry money.”
An interesting concept and one bar I would not want to frequent... or would I?
The promotion for Newcastle's The Attic bar in England promises to give patrons a full refund on their Tuesday nights known as 'Trashed' which has “one simple aim:” a wholehearted dedication to getting revellers “bolloxed, twatted, smashed, nailed, battered, done-in and, well, proper f*cking trashed.” The club night boasts that “If you’re legal to drive at 3 AM, we’ll refund your entry money.”
An interesting concept and one bar I would not want to frequent... or would I?
Trend Themes
1. Encouraging Inebriation Bars - Creating bars that incentivize people to drink more by offering refunds if they leave sober.
2. Party Atmosphere Promotions - Offering unique promotions and club events to create a party atmosphere and draw in customers.
3. Alcohol Consumption Tracking - Developing technology or methods to track the alcohol consumption of customers to verify they qualify for promotions or refunds.
Industry Implications
1. Bar and Nightclub Industry - Creating new promotions to draw in customers and incentivize increased alcohol consumption.
2. Alcohol and Beverage Industry - Developing technology and tools to help bars and nightclubs track customer alcohol consumption and offer promotions accordingly.
3. Marketing and Advertising Industry - Providing innovative and creative advertising and marketing options to bars and nightclubs to attract customers and increase brand awareness.
1.2
Score
Popularity
Activity
Freshness
