Dell's Back-to-School Campaign Introduces 'The New Experts'
Laura McQuarrie — August 22, 2015 — Marketing
Last year's back-to-school campaign from Dell featured a cast of influential YouTube content creators, but this time around, the brand's is introducing 'The New Experts,' as young professionals who also have stories worth telling. Even though these people may not all be social media superstars, these people are making waves in their respective industries.
The New Experts include inspiring young people like 21-year-old nuclear physicist Taylor Wilson, teen fashion designer and artist Isabella Rose and João Pedro Motta, a 19-year-old technology entrepreneur from Brazil.
The documentary-style series features a 90-second look into the lives of each individual. On working with Dell to capture these stories, Y&R in New York's Meredith Kinee remarks: "It was important to us to find kids who weren't just YouTube stars, who weren't just influencers, but they had those bigger technology stories and those bigger achievement stories."
The New Experts include inspiring young people like 21-year-old nuclear physicist Taylor Wilson, teen fashion designer and artist Isabella Rose and João Pedro Motta, a 19-year-old technology entrepreneur from Brazil.
The documentary-style series features a 90-second look into the lives of each individual. On working with Dell to capture these stories, Y&R in New York's Meredith Kinee remarks: "It was important to us to find kids who weren't just YouTube stars, who weren't just influencers, but they had those bigger technology stories and those bigger achievement stories."
Trend Themes
1. Youth Experts - Highlighting young professionals who are making waves in their respective industries.
2. Documentary-style Marketing - Using short films to capture the inspiring stories of individuals.
3. Tech Achievement Stories - Focusing on the technological achievements and breakthroughs of young prodigies.
Industry Implications
1. Technology - Showcasing the advancements and innovative work within the tech industry.
2. Fashion - Highlighting the creativity and talent of young fashion designers.
3. Nuclear Science - Showcasing the achievements and breakthroughs in the field of nuclear physics.
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