This Spotify Ad is Inspired by The Neverending Story
Mishal Omar — January 25, 2017 — Pop Culture
The Neverending Story is a movie that was popular among people who were children in the 80s, and this Spotify ad is evoking this nostalgia in consumers.
The commercial reveals the characters from the movie, Atreyu and Falklor, as they fly through the sky together. Rather then re-imagining a scene from the movie or revealing a well-known clip of it, Spotify instead chose to imagine how the characters grew up. In the commercial, the song 'Never Ending Story' by Limahl plays in the background while Atreyu says to Falklor: "I can't believe people are still streaming this song every day."
The use of nostalgia in this ad works to target a demographic of people in their late 20s and early 30s that so far, are not the brand's primary listeners.
The commercial reveals the characters from the movie, Atreyu and Falklor, as they fly through the sky together. Rather then re-imagining a scene from the movie or revealing a well-known clip of it, Spotify instead chose to imagine how the characters grew up. In the commercial, the song 'Never Ending Story' by Limahl plays in the background while Atreyu says to Falklor: "I can't believe people are still streaming this song every day."
The use of nostalgia in this ad works to target a demographic of people in their late 20s and early 30s that so far, are not the brand's primary listeners.
Trend Themes
1. Nostalgic Advertising - Opportunity to tap into consumer nostalgia by creating ads that evoke memories from the past.
2. Generational Marketing - Leverage the power of nostalgia to target specific age groups and create personalized advertising campaigns.
3. Cultural References in Advertising - Using well-known cultural references in ads can help brands connect with consumers on an emotional level.
Industry Implications
1. Music Streaming - Incorporate nostalgic-themed campaigns to attract and engage consumers in the highly competitive music streaming industry.
2. Film and Entertainment - Exploit the power of nostalgia to market movies and entertainment products to specific generational demographics.
3. Advertising and Marketing - Explore innovative ways to tap into consumer nostalgia and create compelling ad campaigns that resonate with target audiences.
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