Freaky Collage of Logos in Gold
annaOMline — June 21, 2007 — Luxury
References: refinery29shops
This Bling Bling necklace promoted as the "most branded product in the world," is a textured pendant necklace that takes industrial cues from household brands like Coca-Cola, Playboy, Diesel, BP, even Kleenex... to distinguish its artful design! Do you like to wear brands? this is your necklace!
Implications - Everyone has their favorite brands that they are unquestionably loyal to. This piece takes a consumer's love for a product one step further by letting them wear a logo to showoff the iconic brand name. This trend is showcasing the idea that consumers are really attached to major brand names and want to be able to have a closer tie with them. Businesses should look into putting their brand name into fashionable accessories.
Implications - Everyone has their favorite brands that they are unquestionably loyal to. This piece takes a consumer's love for a product one step further by letting them wear a logo to showoff the iconic brand name. This trend is showcasing the idea that consumers are really attached to major brand names and want to be able to have a closer tie with them. Businesses should look into putting their brand name into fashionable accessories.
Trend Themes
1. Branded Fashion Accessories - Opportunity to capitalize on consumer loyalty by creating fashionable accessories featuring iconic brand names.
2. Logo-wear - Responding to the consumer desire to show off their favorite brands through wearable fashion.
3. Brand Loyalty Merchandise - A growing market for products that allow consumers to display their attachment to major brand names in innovative ways.
Industry Implications
1. Fashion and Apparel - Collaborating with major brands to create branded fashion accessories that cater to consumer loyalty.
2. Consumer Goods - Developing innovative and eye-catching logo-wear products that allow customers to proudly display their favorite brands.
3. Promotional Products - Exploring opportunities to expand promotional merchandise beyond traditional items to include branded fashion accessories.
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