MVRDV's Design for 'The Milestone' Features "Crystal Rock"
Joey Haar — January 31, 2018 — Art & Design
References: archdaily
Rotterdam-based global architecture firm MVRDV has recently released its initial concept designs for 'The Milestone', a mixed-use office building slated to be erected in Esslingen, Germany. The building has a striking, camouflaged appearance that comes from its translucent, semi-reflective facade, making it look like a building from some far-flung sci-fi universe.
The Milestone's facade will be made from a material that MVRDV is referring to as "crystal rock". The precise makeup of that material has not yet been announced, but it promises to be a spectacular sight.
Beyond the facade's upper levels, the lower stories of the building will feature a pixelated cut-out in the shape of Esslingen's city boundaries, and MVRDV will use projection technology to turn that shape into a live-updating map of events and important information throughout the city.
The Milestone's facade will be made from a material that MVRDV is referring to as "crystal rock". The precise makeup of that material has not yet been announced, but it promises to be a spectacular sight.
Beyond the facade's upper levels, the lower stories of the building will feature a pixelated cut-out in the shape of Esslingen's city boundaries, and MVRDV will use projection technology to turn that shape into a live-updating map of events and important information throughout the city.
Trend Themes
1. Translucent Facades - Opportunity to develop new materials and techniques for creating translucent facades that give buildings a unique, sci-fi appearance.
2. Projection Technology Integration - Opportunity to explore the integration of projection technology in architecture to create dynamic and interactive facades for buildings.
3. Pixelated Cut-outs - Opportunity to incorporate pixelated cut-outs in building designs as a way to showcase local identity and create visual interest.
Industry Implications
1. Architecture - Architecture firms can explore new approaches and materials for facade design to create visually striking buildings.
2. Construction Materials - Opportunity for development and production of new materials specifically designed for translucent facades in architecture.
3. Technology - Tech companies can explore the use of projection technology in integrating dynamic visual elements into building facades.
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