J.Crew Advertises Michelle Obama's Style
Cecilia Biemann — November 7, 2008 — Fashion
References: jcrew & huffingtonpost
J.Crew is cashing in on the bright yellow ensemble that America’s future First Lady Michelle Obama recently wore on ‘The Tonight Show.’
Their Google ad titled ‘Michelle Obama Wears J.Crew’ continues with the text, “As Seen On the Tonight Show: Shop J.Crew for the Michelle Obama Look.”
And alongside the J.Crew catalogue images of Mrs Obama’s chosen pieces reads the text, “All politics aside… this outfit gets our vote,” and urges customers to “Buy now, before it sells out.”
Their Google ad titled ‘Michelle Obama Wears J.Crew’ continues with the text, “As Seen On the Tonight Show: Shop J.Crew for the Michelle Obama Look.”
And alongside the J.Crew catalogue images of Mrs Obama’s chosen pieces reads the text, “All politics aside… this outfit gets our vote,” and urges customers to “Buy now, before it sells out.”
Trend Themes
1. Fashion in Politics - There is an opportunity for fashion and political industries to work together to promote clothing pieces worn by influential political figures.
2. Influence of First Ladies on Fashion Trends - First Ladies have the power to inspire fashion trends among consumers, and fashion brands can leverage this by partnering with notable political figures.
3. Advertising Based on Political Usps - Political figures can be used as a unique selling point (USP) to promote and sell various products, even beyond their political affiliations.
Industry Implications
1. Fashion - Fashion brands can collaborate with political figures to promote clothing pieces they wear, potentially resulting in increased brand awareness and sales.
2. Politics - In a heavily divided political climate, promoting political figures as fashion icons could bring attention to their policies and sway public opinion.
3. Marketing - There is an opportunity for marketers to leverage the influence of political figures to sell various products and services, resulting in increased revenue for businesses.
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