'The Lounge' by AT&T is a Hybrid Retail Store and Coffee Shop Hangout
Laura McQuarrie — October 2, 2018 — Business
References: about.att & capitolhillseattle
'The Lounge' by AT&T recently opened its doors for the first time in Seattle’s historic Capitol Hill neighborhood, introducing what the company calls a "second living room" for residents.
The AT&T store has been opened as a concept coffee shop with Ada's Discovery Cafe and it makes the most of technology in many ways, including coffee robots. In The Lounge, people are invited to use the ultra-fast network to stream their favorite video content or use the custom app to place an order for a beverage or perhaps a new phone.
By the end of 2019, AT&T has plans to introduce over 1,000 new stores, including mobile and pop-up shops. The Lounge is part of this strategy and as Jeff Bradley, West Region President at AT&T, describes "The Lounge is more about an experience than it is about retail. It’s a collection of services unlike anything else in our industry—it’s designed to change the way we engage with consumers."
The AT&T store has been opened as a concept coffee shop with Ada's Discovery Cafe and it makes the most of technology in many ways, including coffee robots. In The Lounge, people are invited to use the ultra-fast network to stream their favorite video content or use the custom app to place an order for a beverage or perhaps a new phone.
By the end of 2019, AT&T has plans to introduce over 1,000 new stores, including mobile and pop-up shops. The Lounge is part of this strategy and as Jeff Bradley, West Region President at AT&T, describes "The Lounge is more about an experience than it is about retail. It’s a collection of services unlike anything else in our industry—it’s designed to change the way we engage with consumers."
Trend Themes
1. Hybrid Retail Spaces - The concept of combining retail stores with other experiences, like coffee shops, is on the rise, creating opportunities for disruptive innovation in the retail industry.
2. Technology-enhanced Experiences - The integration of technology in physical spaces, such as coffee shops, allows for enhanced customer experiences and customizable ordering processes, creating opportunities for disruptive innovation in the tech and hospitality industries.
3. Mobile and Pop-up Shops - The trend of mobile and pop-up shops is growing, providing opportunities for retailers to reach new customers and experiment with novel retail experiences, creating opportunities for disruptive innovation in the retail industry.
Industry Implications
1. Retail - The trend of hybrid retail spaces and customizable ordering processes presents opportunities for retailers to enhance customer experiences and differentiate themselves from competitors through disruptive innovation.
2. Hospitality - The integration of technology in coffee shops and other hospitality spaces allows for customizable ordering processes and new customer experiences, creating opportunities for disruptive innovation in the hospitality industry.
3. Telecommunications - The expansion of AT&T's store strategy to include over 1,000 new stores, such as The Lounge, presents an opportunity to engage with consumers in new and innovative ways, creating opportunities for disruptive innovation in the telecommunications industry.
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