'The Lost Generation' Editorial for Vogue Japan is Edgy and Youthful
Lacey-Jane Walsh — December 5, 2013 — Pop Culture
References: vogue.co.jp & fashioncow
'The Lost Generation' editorial for Vogue Japan is a youthful series filled with leather jackets, denim and thigh-high boots. This edgy series focuses on three stylish blonde-haired slackers who are on a road trip (or aimlessly wandering). These models are seen on beach fronts, and hanging out in parking lots.
This series has a rock'n'roll vibe to it. The male models in these shots can't even be bothered to put on shirts (most of the time). Their rocker chick companion sports red velvety thigh-high boots and a variety of different (but similar) black outfits; from short-shorts to leather ponchos and short black dresses.
The name of this series seems fitting. Millennials are often thought of as being a kind of lost generation, and these models certainly seem lost and without a care.
This series has a rock'n'roll vibe to it. The male models in these shots can't even be bothered to put on shirts (most of the time). Their rocker chick companion sports red velvety thigh-high boots and a variety of different (but similar) black outfits; from short-shorts to leather ponchos and short black dresses.
The name of this series seems fitting. Millennials are often thought of as being a kind of lost generation, and these models certainly seem lost and without a care.
Trend Themes
1. Youthful Road Trips - Disruptive innovation opportunity: Developing experiential travel services tailored for youthful demographics, offering curated road trip experiences with edgy and adventurous activities.
2. Rock 'n' Roll Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly fashion lines inspired by the rock 'n' roll aesthetic, incorporating edgy designs and materials.
3. Millennial Identity - Disruptive innovation opportunity: Developing platforms or products that help millennials explore and redefine their sense of identity, addressing their perceived 'lost generation' status.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introducing rental subscription services for edgy fashion pieces, allowing customers to experiment with trendy styles without the commitment of ownership.
2. Travel and Tourism - Disruptive innovation opportunity: Creating mobile apps that connect youthful travelers with local communities, offering unique road trip itineraries and recommendations based on their interests.
3. Media and Publishing - Disruptive innovation opportunity: Launching interactive digital platforms or magazines that provide a space for millennials to share their stories, struggles, and aspirations as part of the 'lost generation'.
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