Disney and DefineMe are Launching The Little Mermaid Perfume
Laura McQuarrie — August 12, 2019 — Fashion
References: definemefragrance & bustle
This fall, Disney fans can look forward to being able to get their hands on an official The Little Mermaid perfume from DefineMe. The collaborative Disney x DefineMe scent is said to be the first in a series of fragrances inspired by the iconic Disney princesses.
The princess-themed perfume embodies the essence of Ariel with citrus, neroli, tonka bean, coconut and driftwood, which come together to form an uplifting and beachy scent. Naturally, the packaging of the product also pays tribute to the famous Disney princess, as The Little Mermaid perfume comes in an iridescent bottle with details like scales, fins and a shell-topped cap.
Later this year, the scent is set to launch in two sizes, including one large 75-milliliter bottle and a second, travel-friendly 28-milliliter spray bottle with a similar color scheme.
The princess-themed perfume embodies the essence of Ariel with citrus, neroli, tonka bean, coconut and driftwood, which come together to form an uplifting and beachy scent. Naturally, the packaging of the product also pays tribute to the famous Disney princess, as The Little Mermaid perfume comes in an iridescent bottle with details like scales, fins and a shell-topped cap.
Later this year, the scent is set to launch in two sizes, including one large 75-milliliter bottle and a second, travel-friendly 28-milliliter spray bottle with a similar color scheme.
Trend Themes
1. Disney Princess-inspired Fragrances - The collaborative Disney x DefineMe scent is said to be the first in a series of fragrances inspired by iconic Disney princesses, paving the way for more Disney-themed fragrances.
2. Iridescent Packaging for Fragrances - The Little Mermaid perfume comes in an iridescent bottle with details like scales, fins and a shell-topped cap, indicating a growing trend towards holographic, shimmering packaging.
3. Beachy Scents - The Little Mermaid perfume features coconut, driftwood and citrus notes, highlighting a growing trend for beach-inspired scents that evoke feelings of relaxation and summer.
Industry Implications
1. Fragrance - The Little Mermaid perfume launch highlights a growing trend towards themed fragrances, indicating an opportunity for more collaboration between entertainment and beauty industries.
2. Packaging - The iridescent packaging of The Little Mermaid perfume reflects a growing trend towards unique and eye-catching packaging, presenting an opportunity for packaging innovation in the beauty industry.
3. Entertainment - The launch of Disney-themed fragrances presents a new market for the entertainment industry to expand their brand and engage with fans in new ways.
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