The Keep + Bon Iver Shoe is Being Released to Help Support Animals
Romina S. Cortellucci — June 17, 2012 — Fashion
References: keepcompany & hypebeast
The Keep + Bon Iver Shoe walks to the beat of its own drum. This isn't the first time the Los Angeles-based shoe brand The Keep has collaborated with an indie artist (having previously worked with experimental band Animal Collective). This time around, they are working with artist Bon Iver, who is also known as singer-songwriter Justin Vernon.
The limited edition kicks were designed by Vernon using The Keep's trademark Ramos shoe. Using a custom pale salmon color, the detailed shoes also feature a herringbone accents, a gum rubber sole, and a black fishbone detail on the toe.
The design isn't even the best part of the shoe as the partnership formed over a love of animals and the funds from this project are going to support the animal advocacy group Best Friends Animal Society.
The shoes are currently available for pre-order, but the shoes aren’t expected to ship until October.
The limited edition kicks were designed by Vernon using The Keep's trademark Ramos shoe. Using a custom pale salmon color, the detailed shoes also feature a herringbone accents, a gum rubber sole, and a black fishbone detail on the toe.
The design isn't even the best part of the shoe as the partnership formed over a love of animals and the funds from this project are going to support the animal advocacy group Best Friends Animal Society.
The shoes are currently available for pre-order, but the shoes aren’t expected to ship until October.
Trend Themes
1. Collaboration Sneakers - Collaborating with artists or brands to create limited edition sneakers can be a way for shoe companies to introduce new and unique designs to the market.
2. Cause-related Sneakers - Building a partnership with a nonprofit or advocacy group to create a shoe that raises funds for a good cause can attract socially-conscious consumers who are looking to make a difference with their purchases.
3. Custom Color and Detail Sneakers - Offering custom colors and unique design details on limited edition shoes can pique the interest of collectors and fashion enthusiasts.
Industry Implications
1. Shoe Manufacturing - Shoe companies can explore unique collaborations with artists and brands to create buzz and bring more attention to their products.
2. Nonprofits and Advocacy Groups - By partnering with shoe companies, nonprofits and advocacy groups can raise funds and awareness for their causes while also encouraging socially-conscious consumer behavior.
3. Fashion Retail - Offering limited edition sneakers that feature custom colors, unique design details and collaborations with artists and brands can help retailers differentiate themselves from competitors and attract fashion-conscious customers.
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