Cariuma & National Geographic Spotlight Endangered Species
Laura McQuarrie — August 3, 2022 — Fashion
References: cariuma & wellandgood
Viral footwear brand Cariuma and National Geographic joined forces to create collaborative footwear designs that bring awareness to the need to protect the climate and endangered species alike. The collab features two endangered species, the green turtle and Madagascar gecko, and they can be found on five signature styles from the footwear brand, including best-sellers like the OCA low and OCA high.
On the side of the lightweight and comfortable shoes (which are ethically made and produce net zero carbon emissions) there's a depiction of the animals in need of attention, along with the iconic National Geographic frame in yellow.
Every purchase from the Cariuma x National Geographic collab helps to support the organization's global non-profit arm, The National Geographic Society and its work in education and conservation.
On the side of the lightweight and comfortable shoes (which are ethically made and produce net zero carbon emissions) there's a depiction of the animals in need of attention, along with the iconic National Geographic frame in yellow.
Every purchase from the Cariuma x National Geographic collab helps to support the organization's global non-profit arm, The National Geographic Society and its work in education and conservation.
Trend Themes
1. Sustainable Collaborations - The collaboration between Cariuma and National Geographic highlights the trend of sustainable collaborations that create awareness for environmental protection and conservation.
2. Ethical Fashion - Cariuma's ethical manufacturing and net zero carbon emissions approach presents the trend of ethical fashion that prioritizes sustainability and environmental consciousness.
3. Cause Marketing - The Cariuma x National Geographic partnership demonstrates the trend of cause marketing, where brands and organizations can come together to raise awareness and support important global causes.
Industry Implications
1. Footwear Industry - The collaboration between Cariuma and National Geographic presents disruptive innovation opportunities for the footwear industry to prioritize sustainability and ethical manufacturing practices.
2. Non-profit Industry - The partnership between Cariuma and National Geographic highlights the potential for disruptive innovation opportunities within the non-profit industry through creative cause marketing collaborations.
3. Conservation Industry - The Cariuma x National Geographic partnership presents opportunities for disruptive innovation within the conservation industry by encouraging greater public awareness and support for environmental protection efforts.
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