The Joke Appeal Brings Humor to the Lives of Young People with Cancer
Laura McQuarrie — July 17, 2014 — Marketing
References: thejokeappeal & psfk
Living with cancer is no laughing matter, but The Joke Appeal by the CLIC Sargent charity reiterates that laughter is one of the best medicines out there. The campaign is an awareness and fundraising campaign to support young people living with cancer and to participate, anyone can submit a joke online in text, audio or video form.
The best jokes can be sponsored and will be ranked by popularity—the more jokes submitted, the more money CLIC Sargent will raise. The campaign will be spread online as well as through cinemas and advertisements, emphasizing the importance of emotional wellbeing during cancer treatment. To really amp up the campaign, each week The Joke Appeal will be hosted by a different comedian, so there's always a laugh to be had.
The best jokes can be sponsored and will be ranked by popularity—the more jokes submitted, the more money CLIC Sargent will raise. The campaign will be spread online as well as through cinemas and advertisements, emphasizing the importance of emotional wellbeing during cancer treatment. To really amp up the campaign, each week The Joke Appeal will be hosted by a different comedian, so there's always a laugh to be had.
Trend Themes
1. Humor Therapy - The Joke Appeal has shown the potential of using humor as a therapeutic tool in cancer treatment among young people.
2. Crowdsourced Fundraising - The popularity of The Joke Appeal shows that crowdsourced fundraising can be an effective way to raise money for charity organizations.
3. Celebrities Endorsement - Involving popular and well-known comedians as hosts of The Joke Appeal could be a disruptive innovation opportunity for charity organizations promoting their campaigns.
Industry Implications
1. Charity - Charity organizations can use humor campaigns like The Joke Appeal to promote awareness and fundraising for their causes.
2. Entertainment - The success of The Joke Appeal indicates a growing demand for humorous content, indicating that an opportunity exists for entertainment companies to create content that promotes emotional well-being among audiences.
3. Healthcare - The incorporation of humor therapy as a complementary treatment approach could be a disruptive innovation opportunity for healthcare providers to improve patient outcomes.
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