The Hundreds Blue Rain Phoenix Sunglasses Campaign Makes a Splash
Summer Luu — May 2, 2011 — Fashion
References: thehundreds & highsnobiety
The Hundreds Blue Rain Phoenix Sunglasses campaign definitely makes a splash with its new electrifying shades in a cool blue set of ads that is too hot to handle.
Bombshell model Bridget Blonde stars in these sizzling hot print ads, stripped down to nothing and drenched all over in electric blue paint, which matches her bold blue sunnies. The oversized shades have sheer indigo lenses, which look super-rad in this blue-themed eyewear line. These vibrant sunglasses are the perfect accessory to make your hipster peepers pop out this summer.
The paint-splattered ads in The Hundreds Blue Rain Phoenix Sunglasses campaign are one hot mess. You can look out for the release of these stunning shades on Thursday, May 5.
Bombshell model Bridget Blonde stars in these sizzling hot print ads, stripped down to nothing and drenched all over in electric blue paint, which matches her bold blue sunnies. The oversized shades have sheer indigo lenses, which look super-rad in this blue-themed eyewear line. These vibrant sunglasses are the perfect accessory to make your hipster peepers pop out this summer.
The paint-splattered ads in The Hundreds Blue Rain Phoenix Sunglasses campaign are one hot mess. You can look out for the release of these stunning shades on Thursday, May 5.
Trend Themes
1. Paint-splattered Sunglasses - The use of paint splatter in sunglasses advertising campaigns presents an opportunity for disruptive innovation in the eyewear industry.
2. Blue-themed Eyewear - The creation of trendy blue-themed eyewear could disrupt the fashion industry by allowing consumers to express their unique sense of style.
3. Model-centric Advertising - The use of bombshell models in advertising campaigns presents an opportunity for disruptive innovation in the marketing industry by being more inclusive of all body types and sizes.
Industry Implications
1. Eyewear - The eyewear industry can benefit from incorporating unique color concepts and elements like paint splatter and themed sunnies to attract a wider range of fashion-forward consumers.
2. Fashion - Fashion brands can disrupt the industry by incorporating bold and innovative advertising concepts like paint splatter and model inclusivity to attract diverse groups of consumers.
3. Marketing - The marketing industry can disrupt traditional advertising by incorporating diverse models in campaigns to promote a more inclusive and body-positive messaging that better resonates with consumers.
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