The Hundreds and Osiris's New DC Sneakers are Retro-Themed
Grace Mahas — June 18, 2019 — Fashion
References: thehundreds & highsnobiety
The Hundreds and Osiris recently partnered to launch the new D3 sneaker on June 20th, 2019. The sneaker boasts a mostly black exterior with beige soles and an accented red tag on the tongue.
The shoes boast textured eyelets in addition to a black upper and gum sole with a red Osiris logo. The Hundreds Adam Bombo logo is featured at the base of the heel. The Hundreds and Osiris' D3 sneaker collaboration revamps the original D3s which was a best-seller for skate sneakers.
The project took several years to officially launch as there was some initial hesitation between collaborators Booby Kim, from the Hundreds, and Brian Ried, the original D3 designer. The creators ultimately came together to launch the shoe which is an updated take on retro accessories.
Image Credit: @thehundreds/@Instagram
The shoes boast textured eyelets in addition to a black upper and gum sole with a red Osiris logo. The Hundreds Adam Bombo logo is featured at the base of the heel. The Hundreds and Osiris' D3 sneaker collaboration revamps the original D3s which was a best-seller for skate sneakers.
The project took several years to officially launch as there was some initial hesitation between collaborators Booby Kim, from the Hundreds, and Brian Ried, the original D3 designer. The creators ultimately came together to launch the shoe which is an updated take on retro accessories.
Image Credit: @thehundreds/@Instagram
Trend Themes
1. Chunky Sneaker Revival - The popularity of bulky, retro-inspired sneakers creates opportunities for brands to update classic designs with modern twists.
2. Skate-inspired Collaborations - Collaborations between skate and fashion brands offer disruptive innovation opportunities to create unique and on-trend products.
3. Textured Detailing - Adding textured detailing to sneakers, such as textured eyelets, is a trend to watch for those looking for opportunities to innovate in the footwear industry.
Industry Implications
1. Fashion - The fashion industry can benefit from capitalizing on the popularity of bulky sneakers by incorporating them into their product lines.
2. Skateboarding - Skateboarding brands can collaborate with fashion brands to create updated versions of classic skate sneakers.
3. Footwear - Innovative footwear designers can incorporate textured detailing into their designs to create unique and eye-catching sneakers.
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