Lucien Clarke's DCV'87 Joins DC Shoes on a Lynx Shoe
References: dcshoes & highsnobiety
Lucien Clarke's DCV'87 works in collaboration with DC Shoes on a pair of the Lynx silhouette that is set to launch officially on July 22nd. Clarke speaks about the upcoming collaboration, stating that “The insoles screams ‘I saw this coming' and 'It’s not a f*cking game." Although he is referencing the literal graphics that detail the interior and exterior of the shoe, it is also a great description of the shoe itself.
Michael Minter, the Global Head of Marketing at DC Shoes speaks about the design as well, noting “Our first project with Lucien is all about the innate chemistry between DC's heritage and his creative point of view. DC meets DCV'87. It just made too much sense, so we made it the jumping off point for what will be a series of exciting projects to come.”
Image Credit: Julian Klincewicz
Michael Minter, the Global Head of Marketing at DC Shoes speaks about the design as well, noting “Our first project with Lucien is all about the innate chemistry between DC's heritage and his creative point of view. DC meets DCV'87. It just made too much sense, so we made it the jumping off point for what will be a series of exciting projects to come.”
Image Credit: Julian Klincewicz
Trend Themes
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2. Innovative Sneaker Insoles - Potential for disruptive innovation through the development of technologically advanced and visually striking sneaker insoles.
3. Heritage-inspired Footwear - Market demand for footwear designs that blend elements of heritage and nostalgia with contemporary style and functionality.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage collaborative design partnerships to create limited-edition sneakers that resonate with consumers and drive brand loyalty.
2. Footwear - Opportunity for footwear companies to invest in innovative materials and technologies to create unique and comfortable sneaker insoles that enhance the overall consumer experience.
3. Art and Design - Artists and designers have the opportunity to collaborate with footwear brands to showcase their creativity and craftsmanship through heritage-inspired sneaker designs.
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