Apple Unveiled 'The Holiday' Commercial in Time for the Holidays
Grace Mahas — November 27, 2019 — Marketing
Apple recently launched the inspiring new commercial 'The Suprise' that tells the story of a family dealing with the loss of their grandmother during the holidays. Craftfully incorporated throughout the 3-minute commercial is the iPad and the Apple Pencil's role throughout the trip to keep the two young girls entertained.
Viewers next see the iPad's role in the commercial on Christmas day. The girls give their grandfather "the surprise" -- a new iPad and Apple Pencil that plays an animated video that tells the story of the family's life. It begins by showing the girl's grandparents falling in love and continues with their parents falling in love and having them. The video ends with a video of their grandmother with the caption "Nana might not be here, but we are all still together."
Apple's holiday ad shows how consumers can "make someone's holiday" -- the brand's tagline for Christmas 2019.
Viewers next see the iPad's role in the commercial on Christmas day. The girls give their grandfather "the surprise" -- a new iPad and Apple Pencil that plays an animated video that tells the story of the family's life. It begins by showing the girl's grandparents falling in love and continues with their parents falling in love and having them. The video ends with a video of their grandmother with the caption "Nana might not be here, but we are all still together."
Apple's holiday ad shows how consumers can "make someone's holiday" -- the brand's tagline for Christmas 2019.
Trend Themes
1. Inspiring Tech Holiday Ads - Creating emotionally charged ads that showcase innovative technology can influence consumers during the holiday season.
2. Incorporating Touch Screen Technology in Advertising - Using touch screen technology in creative and innovative ways can drive consumer engagement and boost brand loyalty.
3. Integrating Personal Narrative in Advertising - Integrating personal stories in advertising has a potential to create an emotional impact on the audience, which can help build brand loyalty.
Industry Implications
1. Technology Industry - Innovative promotions and ads can introduce new tech products and generate consumer interest and trust, thus driving sales.
2. Entertainment Industry - Incorporating interactive and innovative elements in advertisements can make the brand's promotional content more engaging and memorable for its audience.
3. Marketing and Advertising Industry - Using innovative advertising methods to tell personal stories can capture the audience's attention, generating brand awareness and customer loyalty.
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