The Guitar Hero Live Ad Features Lenny Kravitz & James Franco
Ady Floyd — October 7, 2015 — Pop Culture
References: step-3.app.box & adweek
The Guitar Hero Live video game is promoted in a hilarious new spot that features musician Lenny Kravitz and actor James Franco. The commercial highlights the Guitar Hero Live added features like real-time crowd feedback.
During the commercial, the two celebrities take turns playing the game and both fail to impress their audience. The crowd provides them both with real-time feedback to let them how terrible they are doing.
In turn, the crowd will also provide positive feedback for those who play the game and accelerate at it. For example, the end of the commercial shows James Franco improving and getting positive crowd feedback. The commercial ends with Franco getting carried away and smashing his guitar in true rock band style.
During the commercial, the two celebrities take turns playing the game and both fail to impress their audience. The crowd provides them both with real-time feedback to let them how terrible they are doing.
In turn, the crowd will also provide positive feedback for those who play the game and accelerate at it. For example, the end of the commercial shows James Franco improving and getting positive crowd feedback. The commercial ends with Franco getting carried away and smashing his guitar in true rock band style.
Trend Themes
1. Live Guitar Gaming - Integrating live guitar playing with gaming technology to enhance the gaming experience.
2. Real-time Feedback - Implementing real-time feedback in video games to provide personalized user experience.
3. Celebrity Endorsements - Employing celebrities in video game advertisements to increase brand awareness and appeal.
Industry Implications
1. Gaming - Incorporating live music and real-time feedback in video games to give gamers a more authentic experience.
2. Advertising - Leveraging celebrity endorsements and innovative feedback mechanisms to create effective advertisements for video games.
3. Entertainment - Combining celebrity star power with cutting-edge technology to engage audiences and create memorable experiences.
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