The Good World Highlights Socially Conscious Companies in the USA
Laura McQuarrie — May 15, 2014 — Social Good
References: thisgoodworld & swiss-miss
The Good World is a website that highlights socially conscious businesses in the United States so that they are better able to reach consumers in their area, as well as connect and collaborate with other like-minded business owners.
The site is quite simple and it's set up so that you can search a map of the USA by location, a specific type of good, or by category. When you click on one of the pinpoints on the map, you're taken to a profile page that explains a little more about what that business does.
Becoming recognized on the Good World site requires businesses to sign up for a membership, which ranges from $250-$2,500 annually, depending on the size of the business—small nonprofits can join for free.
The site is quite simple and it's set up so that you can search a map of the USA by location, a specific type of good, or by category. When you click on one of the pinpoints on the map, you're taken to a profile page that explains a little more about what that business does.
Becoming recognized on the Good World site requires businesses to sign up for a membership, which ranges from $250-$2,500 annually, depending on the size of the business—small nonprofits can join for free.
Trend Themes
1. Socially Conscious Business - Opportunity to create platforms that highlight and connect socially conscious businesses.
2. Location-based Search - Opportunity to develop tools that enable consumers to search for businesses based on their location.
3. Collaborative Networking - Opportunity to build online platforms that facilitate collaboration and connection between like-minded businesses.
Industry Implications
1. Social Entrepreneurship - Disruptive innovation opportunities within the social entrepreneurship sector to support and connect socially conscious businesses.
2. Technology - Opportunities for tech companies to develop location-based search tools and collaborative networking platforms.
3. Marketing and Advertising - Opportunities for marketers and advertisers to provide specialized services for socially conscious businesses to enhance their presence and reach.
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