The Gavello Jewelry Store is Decorated with Blue Tiles
Elena Rahman — August 5, 2021 — Art & Design
References: saintofathens & dezeen
The Gavello jewelry store in Mykonos, Greece, recently transformed to resemble the 1960s swimming pool. Designed by the creative agency Saint of Athens in collaboration with Dive Architects, the store stands out from the plethora of nearby retail stores with its luxury 60s style.
The team used cool blue tile throughout the space to achieve its desired look. Lockers and a pool ladder are also featured in the design to further emphasize the jewelry store's theme. The goal was to find an unorthodox way to present the colorful and opulent Gavello pieces to ultimately overthrow the rigid design tradition of the cosmopolitan and picturesque city. Beach balls are thrown precariously around the store to add a sense of playfulness to the otherwise formal jewelry store.
Image Credit: Gavello / Saint of Athens
The team used cool blue tile throughout the space to achieve its desired look. Lockers and a pool ladder are also featured in the design to further emphasize the jewelry store's theme. The goal was to find an unorthodox way to present the colorful and opulent Gavello pieces to ultimately overthrow the rigid design tradition of the cosmopolitan and picturesque city. Beach balls are thrown precariously around the store to add a sense of playfulness to the otherwise formal jewelry store.
Image Credit: Gavello / Saint of Athens
Trend Themes
1. Swimming Pool-themed Retail Stores - The trend of transforming retail stores to mini paradise that transports customers to a poolside or beachside getaway.
2. Playful Store Designs - The trend of designing retail spaces to promote a fun and lively atmosphere.
3. Unconventional Retail Store Themes - The trend of using unexpected and unique store themes to attract customers and create a memorable shopping experience.
Industry Implications
1. Jewelry - There is potential for jewelry retailers to differentiate themselves by incorporating unique and playful design elements to create a memorable shopping experience.
2. Retail - Retailers can innovate by designing their stores in a way that encourages customers to stay longer and enjoy the shopping experience beyond making a purchase.
3. Interior Design - There is an opportunity for interior designers to create unconventional retail spaces that appeal to consumers seeking a unique and engaging shopping environment.
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