The Freecycle Network
Ben Preiss — December 30, 2007 — Pop Culture
References: freecycle.org & news.yahoo
I think most of us have thrown stuff out stuff that we knew somebody else could have put to good use. The Freecycle Network of is made of thousands of groups worldwide that help used goods find new owners and stay out of landfills, a double bonus. Freecycle is enjoying viral growth as the word spreads about the helping hands that the network offers to people with limited means and overstretched budgets.
Right after Christmas, companies like these are sure to be busy!
Right after Christmas, companies like these are sure to be busy!
Trend Themes
1. Sustainable Gift Giving - The trend of using online platforms to give away used items as gifts or re-gifting of new items to prevent wastage and promote sustainability.
2. Sharing Economy - The trend of online communities sharing resources and items to minimize the cost impacts of consumerism on the environment and society.
3. Community-based Circular Economy - The trend of decentralized networks of people sharing or exchanging surplus or second-hand items in a way that is sustainable and socially responsible.
Industry Implications
1. E-commerce - E-commerce platforms can create an opportunity to establish online exchange communities that promote a circular economy while facilitating trade and social interaction.
2. Waste Management - Organizations that provide recycling, repurposing, or upcycling services can leverage the sustainable gift giving trend in order to reduce waste and promote environmentalism.
3. Collaborative Consumption - Companies in the sharing economy, such as car sharing, bicycle sharing, and vacation rentals, can expand their services to include sharing or exchange of gift items, thereby promoting a culture of collaborative consumption.
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