Smith & Sinclair is Creating 'The Flavour Gallery' Art Experience
Laura McQuarrie — October 10, 2017 — Art & Design
References: campaignlive
Now that Smith & Sinclair has introduced the public to various Flavour Room pop-ups, it is launching what it calls the 'The Flavour Gallery,' which takes the form of a multi-sensory art gallery.
The Flavour Gallery is being created by Smith & Sinclair in collaboration with premium liqueur brand Lanique and various artists who will lend their unique perspectives for the sensory art experience; this includes Terry Pastor, London Loom and Anja Predojevic, who will all be creating interactive pieces of art that people may engage with.
The Flavour Gallery, which will run throughout November and December of this year, is set to feature a Smith & Sinclair x Lanique cocktail bar and gift shop, as well as non-alcoholic soft drink cocktails from Firefly.
The Flavour Gallery is being created by Smith & Sinclair in collaboration with premium liqueur brand Lanique and various artists who will lend their unique perspectives for the sensory art experience; this includes Terry Pastor, London Loom and Anja Predojevic, who will all be creating interactive pieces of art that people may engage with.
The Flavour Gallery, which will run throughout November and December of this year, is set to feature a Smith & Sinclair x Lanique cocktail bar and gift shop, as well as non-alcoholic soft drink cocktails from Firefly.
Trend Themes
1. Multi-sensory Art - Opportunity for artists to experiment with combining different senses and create immersive art experiences.
2. Sensory-driven Events - Potential for companies to create similar interactive events leveraging various senses to create immersive experiences.
3. Gourmet Cocktails - Growing trend of mixing premium ingredients to create unique flavor combinations appeals to consumers looking for elevated drinking experiences.
Industry Implications
1. Art and Design - Opportunity for artists and designers to create new interactive experiences that push the boundaries of traditional art forms.
2. Event Planning and Management - Potential for event planners and companies to create more engaging events by incorporating interactive and sensory elements.
3. Food and Beverage - Growing trend of premium and artisanal ingredients in cocktails and mocktails creates opportunities for mixologists and beverage companies to experiment and create unique offerings.
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