The Fabric of Reality Explores the Immersive Future of Fashion
Laura McQuarrie — July 18, 2020 — Fashion
References: vrscout & campaignlive
RYOT (Verizon’s production house) and many fashion houses are reinventing the future of fashion before our eyes with entirely digital exhibitions due to limitations put in place by the global pandemic—and The Fabric Reality offers an innovative, immersive and interactive look at what's ahead. The fashion exhibition is set to take place in a virtual reality setting and it will explore works from three designers.
Guests will not only get to see the sculptural garments themselves but also step into a "storyworld" that invites them into the narrative and emotional qualities of the garment.
Rather than taking a front-row seat at a fashion show or watching the experience happen on a screen, guests with VR headsets will get to appear as avatars and fly through The Fabric Reality.
Image Credit: RYOT
Guests will not only get to see the sculptural garments themselves but also step into a "storyworld" that invites them into the narrative and emotional qualities of the garment.
Rather than taking a front-row seat at a fashion show or watching the experience happen on a screen, guests with VR headsets will get to appear as avatars and fly through The Fabric Reality.
Image Credit: RYOT
Trend Themes
1. Virtual Reality Fashion Shows - Fashion houses are exploring VR as a way to create immersive and interactive experiences beyond the limitations of traditional fashion shows.
2. Interactive Storyworlds - Fashion exhibitions are developing interactive storyworlds that invite guests into the emotional and narrative qualities of the garments.
3. Sculptural Garments - Artistic creations that blend fashion and sculpture are becoming a popular trend in virtual reality fashion exhibitions.
Industry Implications
1. Fashion - The fashion industry can capitalize on VR technology to create new, immersive experiences that showcase clothing in new and exciting ways.
2. Virtual Reality Technology - The tech industry can expand on the development of VR technology to provide fashion houses and exhibition designers with even more tools for creating innovative and interactive experiences.
3. Art and Design - The art and design industries can team up with fashion houses to create sculptural garments and other artistic creations that are showcased in interactive virtual reality exhibitions.
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