The Enverge is GAC's Attempt to Break into the Electric Car Market
Justin Lam — January 16, 2018 — Autos
Tesla may be dominating the electric car market, but the GAC Enverge may be a tough competitor for the electric vehicle giant. Designed by Chinese automaker GAC, the Enverge is an electric concept car that made its debut at the 2018 Detroit Auto Show. Designed with the urban life in mind, the Enverge is a compact SUV that focuses more on user experience rather than rugged features. The two-door vehicle comes complete with virtual reality screens, gull wing doors, wireless charging and a removable front mounted light.
Under the hood, the vehicle comes with a 71 kWh battery with a range of 370 miles. According to GAC, the Enverge can travel 240 miles on just a single 10 minute charge. GAC has already seen quite a bit of success in the Chinese market, selling just over 500,000 vehicles in 2017, and is currently the fifth largest passenger vehicle producer in China. GAC is hoping the Enverge will be the company's entry point into the electric car market and is currently negotiating with Fiat Chrysler about the distribution of its vehicles in the US.
Under the hood, the vehicle comes with a 71 kWh battery with a range of 370 miles. According to GAC, the Enverge can travel 240 miles on just a single 10 minute charge. GAC has already seen quite a bit of success in the Chinese market, selling just over 500,000 vehicles in 2017, and is currently the fifth largest passenger vehicle producer in China. GAC is hoping the Enverge will be the company's entry point into the electric car market and is currently negotiating with Fiat Chrysler about the distribution of its vehicles in the US.
Trend Themes
1. Electric Concept Cars - The GAC Enverge is challenging Tesla as a competitor in the electric car market, suggesting potential for other new electric concept cars to enter with innovative features.
2. User Experience-focused Vehicles - The Enverge's focus on user experience demonstrates changing customer needs in automobiles, creating opportunities for companies to develop more consumer-centric vehicles.
3. Wireless Charging - The Enverge's wireless charging capability points to a new trend in electric vehicles, creating potential for companies to develop more efficient charging infrastructure and related technology.
Industry Implications
1. Automotive Industry - GAC's success and innovation with the Enverge suggests there are opportunities for other automotive companies to enter the electric vehicle market with new and unique offerings.
2. Technology Industry - The Enverge's virtual reality screens and wireless charging indicate a growing intersection between the automotive and technology industries, with potential for further innovation in both areas.
3. Renewable Energy Industry - The Enverge's efficient battery and wireless charging capabilities demonstrate the potential for further advancements in renewable energy and electric vehicle integration, creating opportunities for companies to contribute to this growing field.
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