The Economist Hot Potato Truck Offers Food for Thought
Alyson Wyers — November 18, 2013 — Marketing
References: designtaxi
The Economist hot potato truck is getting Americans to think about hot topics in a new way. In a new advertising campaign conceived by BBDO New York, The Economist has a red food truck handing out literal hot potatoes, making a clever allusion to the buzz topics many news sources talk about. This play on words will not only be memorable to consumers, but also serves as a conversation starter around important subject matter.
The Economist hot potato truck is not only handing out spuds, but each one comes with labels about controversial news items, including North Korea and same-sex marriage. Aside from the truck's stops in Philadelphia and Boston, the campaign also extends to billboards and other print material encouraging a wider world view.
The Economist hot potato truck is not only handing out spuds, but each one comes with labels about controversial news items, including North Korea and same-sex marriage. Aside from the truck's stops in Philadelphia and Boston, the campaign also extends to billboards and other print material encouraging a wider world view.
Trend Themes
1. Allusive Advertising - Incorporating clever allusions in advertisements can make them memorable and serve as conversation starters.
2. Food Truck Marketing - Using food trucks as a marketing strategy can create a unique and engaging experience for consumers.
3. Controversial Labeling - Including controversial labels on products can spark discussions and raise awareness about important social issues.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to incorporate allusions in campaigns for increased impact.
2. Food and Beverage - The food and beverage industry can leverage food trucks as a creative marketing tool to attract and engage customers.
3. Print Media - Print media companies can utilize controversial labeling techniques to grab readers' attention and stimulate discussions.
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