ITV Hosted Exclusive Screenings of 'The Durrells' in Hyde Park
Rebecca Byers — April 7, 2016 — Marketing
References: eventmagazine
ITV recently hosted an immersive screening event at London's Hyde Park in order to launch their new television series 'The Durrells.' The exclusive screenings invited guests to take part in a scavenger hunt, after the completion of which they entered a playful bespoke space called 'Garden of Gods' modeled after the show's sets that was designed by Event Concept.
The immersive event allowed guests to view the debut episode of the series before it aired on television in the UK on April 3. Guests enjoyed snacks such as watermelon on a stick and a number of Greek-inspired dishes such as lamb kofta and grilled chicken souvlaki. Other activities included a digital beehive that offered honey tastings, while participants received a Durrells explorer badge upon completion.
The immersive event allowed guests to view the debut episode of the series before it aired on television in the UK on April 3. Guests enjoyed snacks such as watermelon on a stick and a number of Greek-inspired dishes such as lamb kofta and grilled chicken souvlaki. Other activities included a digital beehive that offered honey tastings, while participants received a Durrells explorer badge upon completion.
Trend Themes
1. Immersive Screening Events - There is an opportunity for event production companies to create unique and interactive screening experiences for television series and movies.
2. Scavenger Hunt Promotions - Brands can use scavenger hunts as a way to engage their audience and create buzz around their product or service.
3. Bespoke Event Spaces - There is a growing demand for custom-designed event spaces that transport guests into the world of a brand or product.
Industry Implications
1. Television - Television networks can explore the use of immersive screening events to create excitement and anticipation for their new series and movies.
2. Event Production - Event production companies can offer bespoke event spaces and scavenger hunt promotions as unique and engaging event experiences.
3. Food and Beverage - Food and beverage companies can partner with events to provide thematic menu items and unique tastings that enhance the immersive experience.
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