The Cyrcle Phone Shown at CES 2020 Targets Gen Z Girls
Laura McQuarrie — January 10, 2020 — Life-Stages
References: cyrclephone & digitaltrends
The Cyrcle Phone 2020 bills itself as a "non-rectangular phone for non-rectangular people"—especially females of Gen Z—and aims to inspire real-life connections. The phone, which is launching soon, was shown at CES 2020 and boasts a design that's easier for small hands to hold and better suited to shallow pockets, which are often included in clothing designs for girls and women.
Knowing that kids like to share devices and listen to music together with earphones, the creators of the Cyrcle Phone included two built-in audio jacks. The unconventional phone also boasts two SIM cards so that there's no need to carry two separate devices for professional and personal use.
Image Credit: Cyrcle Phone
Knowing that kids like to share devices and listen to music together with earphones, the creators of the Cyrcle Phone included two built-in audio jacks. The unconventional phone also boasts two SIM cards so that there's no need to carry two separate devices for professional and personal use.
Image Credit: Cyrcle Phone
Trend Themes
1. Non-rectangular Phones - The trend of designing phones with unique non-rectangular shapes offers an opportunity for disruptive innovation in the mobile phone industry, particularly for targeting specific user groups like Gen Z females.
2. User-centric Design - The trend of designing phones with user-centric features, such as easier grip and better pocket compatibility, opens up opportunities for disruptive innovation in the smartphone industry, focusing on enhancing user experience and convenience.
3. Device Sharing and Integration - The trend of incorporating multiple audio jacks and dual SIM card functionality in phones creates opportunities for disruptive innovation in the telecommunications industry, allowing for seamless device sharing and efficient combination of personal and professional use.
Industry Implications
1. Mobile Phone Industry - The mobile phone industry can explore disruptive innovation by designing non-rectangular phones that cater to specific user groups and offer unique design features.
2. Fashion Industry - The fashion industry can embrace disruptive innovation by collaborating with phone manufacturers to design clothing with pockets suitable for non-rectangular phones, targeting fashionable Gen Z girls.
3. Telecommunications Industry - The telecommunications industry can leverage disruptive innovation by developing phones with multiple audio jacks and dual SIM card functionality, enabling device sharing and integration for seamless user experiences.
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