Christian Siriano's The Curated NYC is Interactive & Instagrammable
Laura McQuarrie — April 20, 2018 — Business
References: instagram & refinery29
'The Curated NYC' is an all-new concept store from designer Christian Siriano that is being introduced to the world as a "multi-brand boutique" with a highly Instagrammable aesthetic.
The concept space was developed as a place where consumers can visit, trusting they'll find products hand-picked by Siriano himself, rather than a buyer. The shop includes an array of accessibly priced and luxury items, including a perfect mix of fashion, fragrances, books and other small accessories to help beautify one's home environment.
The dynamic design of the physical space at The Curated NYC includes a pink stairway, gold display fixtures, large-scale mirrors, vibrant artwork and comfortable seating that transforms the feel of the shop into a welcoming home-like atmosphere.
The concept space was developed as a place where consumers can visit, trusting they'll find products hand-picked by Siriano himself, rather than a buyer. The shop includes an array of accessibly priced and luxury items, including a perfect mix of fashion, fragrances, books and other small accessories to help beautify one's home environment.
The dynamic design of the physical space at The Curated NYC includes a pink stairway, gold display fixtures, large-scale mirrors, vibrant artwork and comfortable seating that transforms the feel of the shop into a welcoming home-like atmosphere.
Trend Themes
1. Designer-curated Concept Shops - The trend of designer-curated concept shops offers an opportunity for retailers to create unique and interactive experiences that drive consumer engagement and loyalty.
2. Instagrammable Retail Spaces - Creating highly Instagrammable retail spaces offers retailers an opportunity to tap into consumers' desire for shareable moments and increase brand exposure through social media.
3. Personalized Retail Experiences - The trend of personalized retail experiences highlights an opportunity for retailers to differentiate themselves by offering curated products and unique shopping experiences tailored to individual preferences.
Industry Implications
1. Retail - The retail industry can benefit from the trend of designer-curated concept shops by creating immersive and engaging spaces that offer a point of differentiation from online retail.
2. Fashion - Fashion brands can leverage the trend of personalized retail experiences by offering customized styling sessions and curated product selections that cater to individual customer preferences.
3. Interior Design - The interior design industry can benefit from the trend of designer-curated concept shops by creating unique and inspiring spaces that showcase products and drive customer engagement and loyalty.
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