Oikos Triple Zero Will Give One Lucky Fan $15,000 for Groceries
Grace Mahas — October 5, 2020 — Marketing
References: oikosonetrip & tiktok
Oikos Triple Zero launched the new #OikosOneTrip challenge on TikTok, encouraging fans to carry all their groceries to the house in one trip. One lucky fan will win $15,000 for groceries and a year’s supply of Oikos products.
"People are grocery shopping differently these days, and we can all relate to the unexplainable urge to carry every grocery bag inside in one trip,” said James Valdes, Senior Brand Manager Oikos® Triple Zero. “Our brand believes that human strength is the most powerful force in the universe, and sometimes that means flexing your strength at home. That’s why Saquon’s ‘One Trip’ ad inspired us to launch the #OikosOneTrip sweepstakes and TikTok challenge and honor the relatable, yet unexplainable, urge to carry grocery bags in one trip.”
To promote the challenge, Oikos Triple Zero enlisted strong social media creates and NFL athletes to attempt the feat, including Demi Bagby, Trevor Bell, James Henry, Modern Tarzan and Katie Austin, Juju Smith Schuster, Anthony ‘Spice’ Adams, Dak Prescott, Ezekiel Elliot, and Zach Ertz.
To enter the contest, fans need to make a TikTok using the 'Oikos One Trip' video sound, and grab their groceries (or at least four bags of "hefty" items) while they walk to their house. Entrants need to be following @OikosProtein, and tag #OikosOneTrip and #sweepstake. The winner will be chosen on November 4th.
Image Credit: Oikos
"People are grocery shopping differently these days, and we can all relate to the unexplainable urge to carry every grocery bag inside in one trip,” said James Valdes, Senior Brand Manager Oikos® Triple Zero. “Our brand believes that human strength is the most powerful force in the universe, and sometimes that means flexing your strength at home. That’s why Saquon’s ‘One Trip’ ad inspired us to launch the #OikosOneTrip sweepstakes and TikTok challenge and honor the relatable, yet unexplainable, urge to carry grocery bags in one trip.”
To promote the challenge, Oikos Triple Zero enlisted strong social media creates and NFL athletes to attempt the feat, including Demi Bagby, Trevor Bell, James Henry, Modern Tarzan and Katie Austin, Juju Smith Schuster, Anthony ‘Spice’ Adams, Dak Prescott, Ezekiel Elliot, and Zach Ertz.
To enter the contest, fans need to make a TikTok using the 'Oikos One Trip' video sound, and grab their groceries (or at least four bags of "hefty" items) while they walk to their house. Entrants need to be following @OikosProtein, and tag #OikosOneTrip and #sweepstake. The winner will be chosen on November 4th.
Image Credit: Oikos
Trend Themes
1. Grocery Haul Challenges - Brands can launch challenges on social media to encourage customer engagement and create buzz around their products.
2. Influencer Marketing - Brands can enlist influencers to help promote their challenges and products to a wider audience.
3. User-generated Content - Encouraging user-generated content can help create a sense of community around a brand and increase brand awareness.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can launch social media challenges to create buzz and encourage engagement with their products.
2. Sporting Goods - Sporting goods companies can enlist athletes to participate in social media challenges to promote their products and increase brand awareness.
3. Social Media - Social media platforms can continue to evolve and provide new opportunities for brands to engage with their customers and create buzz around their products.
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