J. Rusten Designs ‘The California Series'
Deborah Kim — July 19, 2011 — Art & Design
The California Series, which includes a collection of desks and tables by J. Rusten Furniture Studio, is the latest collection to own to show stateside pride. Whether you hail from California or you are just a fan of the sunny area, this furniture collection will definitely fit your tastes.
Each tabletop is cut carefully from walnut wood in the iconic shape of California, and it is available in three different sizes. The California table functions as either a desk for the room, a desk for the office or a simple but chic coffee table.
Each tabletop is cut carefully from walnut wood in the iconic shape of California, and it is available in three different sizes. The California table functions as either a desk for the room, a desk for the office or a simple but chic coffee table.
Trend Themes
1. State-shaped Furniture - The trend of state-shaped furniture provides an opportunity for companies to create unique and personalized furniture pieces for customers based on their geographic location or interests.
2. Prideful Design - Designs that allow customers to showcase their pride for their city, state, or country can be a disruptive innovation opportunity for companies seeking to tap into the growing niche of personalized products.
3. Iconic Shapes - Designs that incorporate iconic shapes or symbols can offer a new and unique spin on traditional furniture pieces, creating a disruptive innovation opportunity for furniture manufacturers.
Industry Implications
1. Furniture Manufacturing - The trend of state-shaped furniture provides an opportunity for furniture manufacturers to create unique and personalized designs that differentiate them from competitors.
2. Home Decor - State-shaped furniture and other prideful designs can serve as a disruptive innovation opportunity for companies seeking to cater to customers' growing desire for unique and personalized home decor items.
3. Tourism and Souvenir Industry - The popularity of state-shaped furniture and other prideful designs provide an opportunity for companies in the tourism and souvenir industry to create new products that appeal to travelers seeking unique souvenirs or gifts.
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