$20,000 Enamel Ring
Alex Covert — October 24, 2007 — Art & Design
References: solangeazagurypartridge & 20ltd
20ltd.com is offering only 20 of these exquisite, one-of-a-kind rings. Created by Solange Azagury-Partridge, the rings are made of enamel over top of yellow gold. Entitled 'Supernature', the rings feature scenes of insects and birds in flight. Who wouldn't pay $20,000 USD for such artistry.
Implications - Luxury pieces that incorporate a child-like aesthetic such as this enamel ring appeal to both the prestige-obsessed part of the adult consumer and the fun-seeking, child-like part of their personalities. Companies can capitalize on this combined urge for fun and function by following suit, creating pieces that will soothe the outward adult while playing with the inner child.
Implications - Luxury pieces that incorporate a child-like aesthetic such as this enamel ring appeal to both the prestige-obsessed part of the adult consumer and the fun-seeking, child-like part of their personalities. Companies can capitalize on this combined urge for fun and function by following suit, creating pieces that will soothe the outward adult while playing with the inner child.
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