The Billionaire Boys Club Clothing Campaign Video is Set in Somalia
Kristina Marković — March 13, 2014 — Fashion
References: bbcicecream & nylonguysmag
The Billionaire Boys Club Spring 2014 Campaign Video is shot off the coast of Africa. The video journey starts in Somalia and moves towards South Africa. The women’s and men’s collection features tons of sun faded colors, tribal patterns, and pirate motifs. The Spring 2014 collection was inspired by African culture and climate. The whole clothing range for this season features distressed styles and harshly sun effected fashions.
The Billionaire Boys Club designs often feature solar-activated prints, cargo pants and light knits with nautical stripes. The Billionaire Boys Spring 2014 Campaign video is shot by UZI, directed by Dexter Navy and features model Sean Lyles. The clothing line feature oversized tunics for women and printed solar tees. The brand takes it’s clothing to the beautiful country of Africa so that the scenery can complement the sun-dazed styles.
The Billionaire Boys Club designs often feature solar-activated prints, cargo pants and light knits with nautical stripes. The Billionaire Boys Spring 2014 Campaign video is shot by UZI, directed by Dexter Navy and features model Sean Lyles. The clothing line feature oversized tunics for women and printed solar tees. The brand takes it’s clothing to the beautiful country of Africa so that the scenery can complement the sun-dazed styles.
Trend Themes
1. Sun-dazed Clothing Collections - Fashion brands can tap into the trend of sun-dazed clothing collections by using distressed and sun-effected fashions to represent the advent of summer season.
2. African-inspired Clothing Lines - Fashion designers can find disruptive innovation opportunities in designing clothing lines with African-inspired patterns and tribal motifs.
3. Solar-activated Prints - Fashion companies can incorporate solar-activated prints into their clothing lines to add a unique and innovative element.
Industry Implications
1. Fashion Industry - Fashion designers can tap into the trend of sun-dazed clothing collections inspired by African culture and climate to stand out.
2. Textile Industry - The textile industry can provide the fabrics and printing techniques necessary to create sun-dazed clothing collections with African-inspired patterns and solar-activated prints.
3. Film Industry - Film production companies can partner with fashion brands to shoot promotional videos in exotic locations, providing an opportunity for cross-industry collaboration.
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