'The Beauty Set' from Away Caters to the Cosmetic Needs of the Traveler
Laura McQuarrie — November 27, 2017 — World
References: awaytravel & byrdie
As a company that creates lightweight, premium luggage for the modern traveler, Away hopes to make holiday shopping a little easier for consumers this year with its curated travel-themed gift sets—including The Beauty Set.
The travel-friendly beauty kit is packed into a handy carrying case that resembles a small-scale version of a luggage solution from the brand. On the inside, consumers will find beauty essentials such as a miniature bottle of shampoo and conditioner, dry shampoo, a rose mist and a handy city guide to Paris, France. The gift set may be purchased alone or optionally, with an Away gift card.
Alongside The Beauty Set, Away also introduced other options like The Essential Set, The Wellness Set and The Amusement Set.
The travel-friendly beauty kit is packed into a handy carrying case that resembles a small-scale version of a luggage solution from the brand. On the inside, consumers will find beauty essentials such as a miniature bottle of shampoo and conditioner, dry shampoo, a rose mist and a handy city guide to Paris, France. The gift set may be purchased alone or optionally, with an Away gift card.
Alongside The Beauty Set, Away also introduced other options like The Essential Set, The Wellness Set and The Amusement Set.
Trend Themes
1. Travel-themed Gift Sets - Companies can create curated travel-themed gift sets that incorporate essential accessories and products for travelers.
2. Compact Beauty Kits - Compact beauty kits that are travel-friendly can cater to the beauty needs of travelers and become a trend for beauty companies.
3. Brand Extension Through Gift Sets - Companies can extend their brand by offering gift sets that represent their brand and include essential items that customers need while traveling.
Industry Implications
1. Luggage Industry - Luggage companies can expand their product offering by creating curated gift sets that include products that complement their luggage range.
2. Beauty Industry - Beauty companies can cater to the travel needs of their customers by providing travel-friendly beauty kits that include essential products and accessories for a hassle-free traveling experience.
3. Retail Industry - Retail companies can create themed gift sets that represent their brand and include items such as accessories, beauty products, food, and electronics that the customers might need while traveling.
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