Web Opens Doors to Ultra Niche Clubs
References: gratefulpalate
It's the year of the pig, and everybody's gettin' jiggy with the bacon. It's a feature of just about every place I visit on the Internet! Seriously! Who knew there was a bacon-of-the-month club? I thought that was some kind of television sitcom joke? Well, there really is a Bacon of The Month Club and it's for the hardcore bacon enthusiast - Homer Simpson style. Their membership includes a package a month of the finest bacons they have reviewed, and their list of reviews includes over 40 brands of bacon. They have lots of other great gift items and my personal favorites are the bacon, lettuce, and tomato votive candles, they must be a seriously trippy experience when you burn all three at the same time. They also have bacon-imprinted toilet paper, but at $9.95 a roll, you might want to consider rations when you wipe your bacon.
The site describes the benefit of membership:
• A different artisan bacon delivered to your door each month for 12 months
• Informative notes on all bacon selections
• Discounts on The Grateful Palate bacon products and bacons
• Bacon of the Month Club Membership Card
• The bacon strip–Our members only monthly bacon comic strip
• The Bacon of the Month Club Pig Ballpoint Pen
• A little Rubber Toy Pig
• One free Bacon Tee-Shirt
• A recipe each month using the bacon selected
• Discounts on suggested wines and products in recipes
• And–new for 2007–a pig nose!
The site describes the benefit of membership:
• A different artisan bacon delivered to your door each month for 12 months
• Informative notes on all bacon selections
• Discounts on The Grateful Palate bacon products and bacons
• Bacon of the Month Club Membership Card
• The bacon strip–Our members only monthly bacon comic strip
• The Bacon of the Month Club Pig Ballpoint Pen
• A little Rubber Toy Pig
• One free Bacon Tee-Shirt
• A recipe each month using the bacon selected
• Discounts on suggested wines and products in recipes
• And–new for 2007–a pig nose!
Trend Themes
1. Artisan Food Clubs - Artisan food clubs offering monthly deliveries and informative notes on selections create opportunities for food enthusiasts to discover new and unique products.
2. Niche Subscription Services - Niche subscription services like the Bacon of the Month Club cater to highly specific interests, providing a personalized and curated experience for subscribers.
3. Nostalgic Consumer Products - Nostalgic consumer products like bacon-themed votive candles and bacon-imprinted toilet paper tap into consumers' love for unique and quirky items, presenting opportunities for innovative and novelty gift offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of more specialized clubs and subscription services to cater to niche interests and enhance customer engagement.
2. E-commerce and Online Retail - The e-commerce and online retail industry can capitalize on the trend towards niche subscription services by providing a platform for unique clubs and products to reach a wider audience.
3. Home Goods and Gifts - The home goods and gifts industry can embrace the demand for nostalgic and quirky consumer products and create disruptive innovation opportunities by offering creative and novelty items that tap into specific interests and trends.
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