The Away Project by Collette is Decked Out in a Mariniere Pattern
Francis Tiangson — March 14, 2011 — Fashion
References: colette.fr & highsnobiety
This super striped collection by Collette, titled 'The Away Project,' is a collaboration with multiple powerhouse brands. The blue and white striped pattern (known as mariniere) is a symbol of Fench chic.
The Away Project features Nike, Chanel, Colorware, Comme des Garçons, Hermès, Ladurée, Longchamp, Montblanc, Swatch, Trousselier and Yves Saint Laurent. All of these major brands are taking the striped pattern and dousing their iconic products in it.
Some of the pieces you'll find in The Away Project include a striped shirt from Nike, bags from Longchamp and Chanel, a make up kit from Yves Saint Laurent and iPhone 4 decal from Colorware. The Away Project will be available in Collette from March 28th to April 9th and continue on the Collette website.
The Away Project features Nike, Chanel, Colorware, Comme des Garçons, Hermès, Ladurée, Longchamp, Montblanc, Swatch, Trousselier and Yves Saint Laurent. All of these major brands are taking the striped pattern and dousing their iconic products in it.
Some of the pieces you'll find in The Away Project include a striped shirt from Nike, bags from Longchamp and Chanel, a make up kit from Yves Saint Laurent and iPhone 4 decal from Colorware. The Away Project will be available in Collette from March 28th to April 9th and continue on the Collette website.
Trend Themes
1. Mariniere Patterns - Opportunity for textile companies to innovate and create unique patterns using traditional striped designs like Mariniere patterns.
2. Iconic Products Collaboration - Opportunity for companies to collaborate with other brands to create unique and customized products using their iconic products.
3. Limited Edition Collections - Opportunity for companies to create hype and demand by releasing limited edition or exclusive collections featuring unique designs and collaborations.
Industry Implications
1. Apparel - Apparel brands can leverage the Mariniere pattern trend to incorporate this popular design in various clothing types.
2. Fashion Accessories - Fashion accessory brands can collaborate with other brands to create unique and eye-catching products, like bags and phone cases.
3. Consumer Electronics - Consumer electronics companies can create limited edition products featuring unique designs in collaboration with fashion brands.
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