The 2014 Super Bowl Teaser Shows the Dark Side of the Internet
Tiffany — February 1, 2014 — Pop Culture
As the 2014 Super Bowl approaches, David Lee the chief creative of website design and publishing service Squarespace, collaborated with director Malcolm Venville in creating their first teaser for a Super Bowl ad called A Better Web Awaits.
The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say “Your Funny Words Here,” “Hot Local Singles,” “Download Now” and “Epic Fails,” while a man walks into a transparent storefront.
The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say “Your Funny Words Here,” “Hot Local Singles,” “Download Now” and “Epic Fails,” while a man walks into a transparent storefront.
Trend Themes
1. Personalized Website Design - The teaser highlights the importance of creating custom tailored websites, creating an opportunity for businesses in the website design industry to offer personalized services.
2. Surreal Advertising - The surreal and disturbing nature of the teaser demonstrates a trend towards unconventional advertising methods, encouraging businesses in the marketing industry to explore unique and attention-grabbing approaches.
3. Subversive Online Content - The teaser's portrayal of bizarre and grotesque storefronts reflects a growing interest in subversive online content, presenting an opportunity for businesses in the digital content creation industry to cater to this demand.
Industry Implications
1. Website Design - The teaser serves as a reminder for businesses in the website design industry to focus on providing personalized and tailored solutions to their clients.
2. Marketing - The unconventional and disturbing nature of the teaser suggests a need for businesses in the marketing industry to explore unconventional advertising techniques to capture attention and stand out from competitors.
3. Digital Content Creation - The teaser's portrayal of surreal and subversive elements indicates a demand for unique and unconventional online content, presenting an opportunity for businesses in the digital content creation industry to offer innovative and boundary-pushing creations.
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