The New Thatchers Cider Cans Have a Reduced Weight
Michael Hemsworth — April 13, 2019 — Eco
References: thatcherscider & talkingretail
The new Thatchers Cider cans have been announced by the brand as a way to help the company save aluminum and reduce emissions created through shipping traditional aluminum packaging varieties.
The new initiative is positioned to save about 70 tons of aluminum each year and help the brand to eliminate approximately 381 tons of CO2 in 2019 alone thanks to lighter containers that aren't as heavy to ship. The news comes on the heels of the brand's recent initiative to eliminate plastic from its consumer products in response to the growing amount of waste finding its way into our oceans and waterways.
The new Thatchers Cider cans and the brand's other eco initiatives were explained by fourth-generation cider maker Martin Thatcher who said, "We are working towards eliminating all plastic from our consumer packaging for cans and bottles. Removing plastic ring carriers is the first of what we hope will be a number of industry-leading initiatives in this area. We are continuing to invest in sustainability throughout all stages of the cidermaking process, from development of our new energy efficient warehouse and mill at Myrtle Farm, through to ambitious plans to reduce to zero, waste sent to landfill from the cider making process.”
The new initiative is positioned to save about 70 tons of aluminum each year and help the brand to eliminate approximately 381 tons of CO2 in 2019 alone thanks to lighter containers that aren't as heavy to ship. The news comes on the heels of the brand's recent initiative to eliminate plastic from its consumer products in response to the growing amount of waste finding its way into our oceans and waterways.
The new Thatchers Cider cans and the brand's other eco initiatives were explained by fourth-generation cider maker Martin Thatcher who said, "We are working towards eliminating all plastic from our consumer packaging for cans and bottles. Removing plastic ring carriers is the first of what we hope will be a number of industry-leading initiatives in this area. We are continuing to invest in sustainability throughout all stages of the cidermaking process, from development of our new energy efficient warehouse and mill at Myrtle Farm, through to ambitious plans to reduce to zero, waste sent to landfill from the cider making process.”
Trend Themes
1. Aluminum-saving Packaging - The shift towards lighter aluminum cans presents an opportunity for other beverage brands to reduce their environmental impact.
2. Plastic-free Packaging - Thatchers Cider's initiative to eliminate plastic from their consumer products sets the stage for other brands to adopt similar eco-friendly practices.
3. Sustainability in Cider Making - Investing in sustainability throughout the cidermaking process could lead to innovative solutions to reduce waste and improve efficiency.
Industry Implications
1. Beverage Packaging - Beverage brands can explore aluminum-saving packaging options to reduce their carbon footprint and shipping costs.
2. Plastic-free Consumer Goods - The demand for plastic-free packaging solutions creates opportunities for industries across the board to develop innovative eco-friendly alternatives.
3. Sustainable Manufacturing - Implementing sustainable practices throughout the manufacturing process can benefit industries by reducing waste, improving efficiency, and attracting environmentally conscious consumers.
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