Cracker Barrel is Now Offering Thanksgiving Meals To-Go for Busy Families
Katherine Pendrill — November 11, 2016 — Lifestyle
References: crackerbarrel & prnewswire
In an effort to increase sales during the holiday season, Cracker Barrel is now offering Thanksgiving meals to-go for busy families. The handy new meals provide all the convince of ordering food from a restaurant, while still giving families a way to enjoy a meal together at home.
Cracker Barrel's new Family Meal To-Go is a comprehensive dinner option available in two different sizes. The first is the Heat n' Serve Holiday Family Meal To-Go, which feeds up to 10 people and features roasted turkey breast accompanied by a choice of three sides. The second option is the Homestyle Turkey n’ Dressing Family Meal To-Go, which is intended for six people and features, turkey, cured ham and a choice of three sides. Both Thanksgiving meals to-go must be ordered 24 hours in advanced, but once picked up, they simply needed to be heated before serving.
Cracker Barrel's new Family Meal To-Go is a comprehensive dinner option available in two different sizes. The first is the Heat n' Serve Holiday Family Meal To-Go, which feeds up to 10 people and features roasted turkey breast accompanied by a choice of three sides. The second option is the Homestyle Turkey n’ Dressing Family Meal To-Go, which is intended for six people and features, turkey, cured ham and a choice of three sides. Both Thanksgiving meals to-go must be ordered 24 hours in advanced, but once picked up, they simply needed to be heated before serving.
Trend Themes
1. Take-out Holiday Dinners - Offering holiday meals to-go presents an opportunity for other restaurants to increase sales and convenience for busy families.
2. Comprehensive To-go Meals - Creating comprehensive to-go meals for families can be a disruptive innovation opportunity, especially for those in the fast-casual dining industry.
3. Meal Prepping for Convenience - Investing in meal prepping services during the holiday season presents opportunities for disrupting the meal delivery industry and reducing stress for families on-the-go.
Industry Implications
1. Restaurant Industry - The restaurant industry can benefit from offering holiday-themed take-out meals similar to Cracker Barrel's, attracting families who want to enjoy holiday dinners at home without the hassle of cooking.
2. Fast-casual Dining Industry - Fast-casual dining establishments can capitalize on offering comprehensive holiday meals to-go for busy families, providing a competitive edge over traditional fast-food restaurants.
3. Meal Delivery Industry - Investing in meal prepping and delivery services during the holiday season presents a unique opportunity for disrupting traditional food delivery services, offering families more convenience and less stress during the holiday season.
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