Cracker Barrel's Holiday Heat n' Serve Meals Reduce Time in the Kitchen
Laura McQuarrie — March 12, 2021 — Lifestyle
References: crackerbarrel & prnewswire
Throughout the spring season, Cracker Barrel is offering guests Holiday Heat n' Serve Meals that can be prepared in about three hours. There's the Easter Heat n' Serve Family Dinner, the Easter Heat n' Serve Feast to serve up to 10 people and the all-new Prime Rib Heat n' Serve Family Dinner. All of these meals to serve small groups can be prepared in about three hours.
The newest creation from Cracker Barrel, the Prime Rib Heat n' Serve Family Dinner, is touted as a "new homestyle tradition" that helps families elevate meaningful gatherings in an accessibly priced way.
Cracker Barrel is also offering unique gift baskets for celebrating various occasions like holidays, weddings, birthdays, babies and more.
The newest creation from Cracker Barrel, the Prime Rib Heat n' Serve Family Dinner, is touted as a "new homestyle tradition" that helps families elevate meaningful gatherings in an accessibly priced way.
Cracker Barrel is also offering unique gift baskets for celebrating various occasions like holidays, weddings, birthdays, babies and more.
Trend Themes
1. Heat-n-serve Meals - Opportunity for meal kit delivery services and grocery chains to offer pre-prepared, heat-and-serve meal options for busy consumers.
2. Accessible Gifting - Opportunity for retailers and ecommerce platforms to offer unique gifting options for various celebrations at an affordable price point.
3. Holiday-themed Meal Kits - Opportunity for meal kit delivery services and grocery chains to offer themed meal kits for special occasions, such as Easter, to help make celebratory meals easier for busy consumers.
Industry Implications
1. Meal Delivery Services - The meal kit delivery industry can capitalize on the demand for pre-prepared meals by offering heat-and-serve meal options, thus reducing time spent in the kitchen for consumers.
2. Grocery Chains - Grocery stores can create their own line of pre-prepared meals to cater to busy consumers who are seeking quick and easy meal solutions.
3. Retailers - Retailers can offer unique gifting options for various celebrations, like Cracker Barrel, at an affordable price point to appeal to consumers looking for accessible gifts for friends and family.
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