FocusDriven.Org Tries to Raise Texting and Driving Awareness
Jonathon Brown — January 15, 2013 — Autos
References: focusdriven.org & ibelieveinadv
This series of print ads comes from FocusDriven.Org in an attempt to raise texting and driving awareness in a simple, straightforward way.
The message is simple: if you text and drive dangerous things happen. With the rise of cell phones has come a new challenge for those trying to keep our roads safe. As if young drivers weren’t distracted enough already, many of them have got into the habit of texting while they drive. Some people figure that it will only take two seconds and won’t hurt anybody.
These ads take aim at texting and driving awareness by writing out commonly texted short forms and symbols on roads using flowers. These images immediately evoke those of roadside memorials and support the message that texting and driving is dangerous.
The message is simple: if you text and drive dangerous things happen. With the rise of cell phones has come a new challenge for those trying to keep our roads safe. As if young drivers weren’t distracted enough already, many of them have got into the habit of texting while they drive. Some people figure that it will only take two seconds and won’t hurt anybody.
These ads take aim at texting and driving awareness by writing out commonly texted short forms and symbols on roads using flowers. These images immediately evoke those of roadside memorials and support the message that texting and driving is dangerous.
Trend Themes
1. Texting and Driving Awareness - Using visual methods, like flower arrangements, to raise awareness about the dangers of texting and driving.
2. Roadside Memorials - Inspiring the use of evocative symbols like flowers in advertising campaigns to highlight the seriousness of texting and driving.
3. Distracted Driving - Highlighting the need to address distracted driving behaviors, such as texting, through innovative awareness campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop impactful campaigns that focus on the dangers of texting and driving.
2. Road Safety - Creating new approaches to promote road safety, specifically targeting the issue of texting and driving.
3. Education - Opportunity for educational institutions to introduce programs and initiatives that address the risks associated with distracted driving behaviors.
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