The Teva Losec Capsules Campaign Fights Against Acid Reflux
Meghan Young — November 8, 2013 — Lifestyle
References: acw-grey.co.il & ibelieveinadv
Bad food may taste really good in the moment, but it has a way of biting people in the back later on; the Teva Losec Capsules campaign shows people one way they can avoid the consequences of such tasty indulgences. Instead of forgoing a person's guilty pleasure all together, a capsule or two of this anti-acid reflux and only the good will remain.
The Teva Losec Capsules campaign was conceived and executed by ACW Grey, an ad agency based in Tel-Aviv, Israel. It was art directed by Karin Gross with creative direction by Idan Regev and Tal Riven. The tag line reads, 'Don't let your food come back to you.' This is illustrated with plates of food shaped like boomerangs. The images were styled by Nurit Branizky and shot by Shlomi Arbiv.
The Teva Losec Capsules campaign was conceived and executed by ACW Grey, an ad agency based in Tel-Aviv, Israel. It was art directed by Karin Gross with creative direction by Idan Regev and Tal Riven. The tag line reads, 'Don't let your food come back to you.' This is illustrated with plates of food shaped like boomerangs. The images were styled by Nurit Branizky and shot by Shlomi Arbiv.
Trend Themes
1. Anti-acid Reflux Solutions - The Teva Losec Capsules campaign highlights the trend of finding innovative solutions to combat acid reflux and its consequences.
2. Guilty Pleasure Indulgence - The campaign taps into the trend of embracing guilty pleasures while offering a way to mitigate the negative effects.
3. Creative Food Advertising - The use of food-shaped boomerangs in the Teva Losec Capsules campaign showcases the trend of creative and visually impactful advertising approaches.
Industry Implications
1. Pharmaceuticals - The anti-acid reflux market presents opportunities for pharmaceutical companies to develop and market innovative products like Teva Losec Capsules.
2. Food and Beverage - The campaign opens up possibilities for food and beverage companies to collaborate with anti-acid reflux solutions and offer guilt-free indulgence options.
3. Advertising and Marketing - The success of the Teva Losec Capsules campaign demonstrates the potential for creative and attention-grabbing advertising campaigns in the industry.
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