Tesseron's Signature Cognacs Are Presented in Highly Giftable Boxes
Laura McQuarrie — July 3, 2014 — Marketing
References: linea-packaging & thedieline
Packaging for The House of Tesseron's new Signature Collection was recently created by LINEA, taking inspiration from the sample containers that cellar masters use for tastings.
The Signature Collection cognacs include types like XO PASSION, XTRA LEGENDE and TRESOR, which are presented with in giftable packages. Each type of cognac is given its own unique box, which makes it easy to tell one apart from another. One of the most interesting packages of all is the one for TRESOR, which is dark black and has an exposed frame to show off the bottle of cognac beautifully. The leafy patterning on the bottle even coordinates with the print on the inside of the packaging, which is golden and makes the amber-colored cognac look even more brilliant.
The Signature Collection cognacs include types like XO PASSION, XTRA LEGENDE and TRESOR, which are presented with in giftable packages. Each type of cognac is given its own unique box, which makes it easy to tell one apart from another. One of the most interesting packages of all is the one for TRESOR, which is dark black and has an exposed frame to show off the bottle of cognac beautifully. The leafy patterning on the bottle even coordinates with the print on the inside of the packaging, which is golden and makes the amber-colored cognac look even more brilliant.
Trend Themes
1. Luxury Packaging Design - A trend for luxury brands to create highly giftable packages using unique and creative designs.
2. Personalized Product Packaging - An increasing trend for brands to give each product its own unique box or packaging design to differentiate it from the rest.
3. Exposed Product Presentations - A trend toward exposing product contents with inventive packaging options, such as the exposed frame of the TRESOR cognac package.
Industry Implications
1. Alcohol and Spirits - An industry that can innovate with unique and giftable packaging designs to make their products more appealing to consumers.
2. Luxury Goods - An industry that can create personalized and unique packaging for their high-end products to create a more memorable customer experience.
3. Product Design - An industry that can create new packaging options that allow for exposed product presentations and unconventional designs that enhance the product's appeal.
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