St-Rémy Signature is Targeted Towards Drinks Aged 30 to 40
Michael Hemsworth — October 17, 2021 — Marketing
References: remy-cointreau & bevnet
The St-Rémy Signature brandy is a new spirit being launched by the brand to provide a specific segment of consumers with an option to incorporate into their bar lineup and favorite cocktail recipes.
The spirit is targeted towards consumers aged 30 to 40, which is done by tailoring the packaging with elegance, minimalism and a touch of approachable luxury in mind. This calls to mind bourbon, whiskey and rum bottles to help consumers rediscover what brandy has to offer with its 100% French recipe.
The St-Rémy Signature brandy is being rolled out in select US markets now with a wider rollout taking place in 2022. It will sit alongside some of the other products from the brand including St-Rémy XO and VSOP.
The spirit is targeted towards consumers aged 30 to 40, which is done by tailoring the packaging with elegance, minimalism and a touch of approachable luxury in mind. This calls to mind bourbon, whiskey and rum bottles to help consumers rediscover what brandy has to offer with its 100% French recipe.
The St-Rémy Signature brandy is being rolled out in select US markets now with a wider rollout taking place in 2022. It will sit alongside some of the other products from the brand including St-Rémy XO and VSOP.
Trend Themes
1. Elevated Branding - Brandy spirits brands can innovate through packaging and branding to appeal to specific consumer segments.
2. Targeted Offerings - Brandy spirits brands can create products that target specific age groups, as seen with St-Rémy Signature's focus on consumers aged 30 to 40.
3. Rediscovering Classics - Brandy spirits brands can innovate by prompting consumers to rediscover the taste and potential of brandy through fresh branding and messaging.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can use targeted offerings and elevated branding to appeal to specific age groups and differentiate their products.
2. Packaging and Design - The packaging and design industry can work with brands to refresh their packaging and messaging in a way that appeals to specific target segments and rediscover classic products.
3. Marketing and Advertising - Marketing and advertising companies can work with alcohol and spirits brands to create targeted messaging and campaigns that best appeal to specific consumer groups.
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